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Q: Need help with our website's tagline ( Answered 5 out of 5 stars,   3 Comments )
Subject: Need help with our website's tagline
Category: Business and Money > Advertising and Marketing
Asked by: respree-ga
List Price: $5.00
Posted: 09 Jan 2003 10:29 PST
Expires: 08 Feb 2003 10:29 PST
Question ID: 139926
There is no right or wrong answer to my question/request.

I am trying to redo our website's tagline and would like to solicit
the help of the Google Answers community for their opinions and
suggestions for a new tagline for our website.

Many of our visitors enter our store through search engines and land
directly on a product page, rather than going through our homepage. 
As a result, this can be somewhat disorienting to a first-time visitor
as to "what is this site about?"  I need our tagline to clearly
explain (in 12 words or less) who we are and what we sell.

Background:  We have an online store with a fairly large (not the
biggest) selection of art prints and posters (about 90,000).  Our
prices are competitive (but not the cheapest).

Tagline Guidelines:
Length: tagline must be 12 words or less
Keywords: prints and posters (must appear in tagline)
Store Features: everyday low prices, over 90,000 items
Other: Clever is okay, but do not wish to create 'ambiguity' at the
cost of 'clever'.

Here are some of the ones (none of which I like yet) that we've come
up with.  Through our tagline, I'd like to communicate 1) large
selection of prints and posters and (if possible) 2) affordable
prices: - Prints, posters and more! - Affordable prints and posters! - Your online source for prints and posters - Your print and poster superstore - Your print and poster megastore - Shopping for prints and posters - made easy! - Everyday low prices on prints and posters! - So many prints and posters, So little time. - The best deals on prints and posters. - Buy prints and posters online. Thousands to choose from.

Our competitors: - Your Home for Prints, Posters and Custom Framing - The World's Largest Poster and Print Store - Fast becoming America's favorite place to buy
art - beautiful framed art - the online art source - Your 1st Stop for Art

Many thanks for your help.
Subject: Re: Need help with our website's tagline
Answered By: jackburton-ga on 09 Jan 2003 14:46 PST
Rated:5 out of 5 stars
hi respree,
Here are some suggestions:
------------------------------------------------------- -  The ultimate store for prints, posters and more! -  Huge selection of prints & posters - low prices, mega deals! -  Great deals on prints and posters. Choose from our huge selection. -  Your Premier Poster & Print store. -  Specialists in Prints & Posters. Try us first, forget the imposters! -  The Top source for prints and posters at rock-bottom prices ! -  The nation's favourite online poster and print store. -  Prints & posters at premier prices - thousands to choose from!
Let me know if any of these fits the bill.
respree-ga rated this answer:5 out of 5 stars
Thank you for your comments/suggestions.

Subject: Re: Need help with our website's tagline
From: probonopublico-ga on 09 Jan 2003 22:54 PST
Hi, Respree

First off, I don't like your domain name.

You really are missing a trick by not going for something that makes a
statement, for example:

(Well, it was available before I posted this comment)

The tagline that I would propose after you have fixed the domain name

Great Prints & Posters at Great Prices

Kindest regards
Subject: Re: Need help with our website's tagline
From: omnivorous-ga on 10 Jan 2003 05:22 PST
Hi again Respree --

Three of your competitors are emphasizing selling (store, buy,
Two are emphasizing service (framing, framed).
One encourages treating the site as an information source (1st stop).

What should pop in customers' minds when they think of
-- Where I go to look up artwork, prints (ala Amazon)?
-- An interesting art site?
-- Always giving me new perspectives on art?
-- Art shopping site?
-- Art portal?
-- Fun way to look at art categories?
-- A unique kind of service?
-- A type of customer?

Selling via the Internet isn't unique; claims of largest + cheapest
are common and overblown.  Your 1st tagline is the best of your
suggestions.  (Your 2nd is the worst -- I would HOPE that they'd be

Some suggestions from the peanut gallery:
-- Prints and posters for the discriminating.
-- Enlivening your surroundings with art.
-- How to find artwork.
-- Art for your environment.
-- Decorating personal spaces since 1999.
-- Prints and posters for you.

Personally, I'd try to get a tagline that says "come back every week
to see something new" or "consult with us on tasteful art for you."

Best regards,

Subject: Re: Need help with our website's tagline
From: sgtcory-ga on 10 Jan 2003 05:46 PST
We put the 'art' in heart :-)

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