Thanks for the opportunity to answer this question -- it really IS a
First, some pretext on Google Bombing. This site contains a
collection of links on the phenomenon.
It sources from the original article in Microcontent news:
"Adam Mathes identified a critical hole in Google's Algorithm in
Adam identified a critical loophole in Google's algorithm. This
article I'm writing may be about Google Bombs... but if enough sites
linked to it using the phrase "Aunt Jemima," then this article might
come up as the first search result for "Aunt Jemima." In other words,
the linker can impact the Google Rank of the linkee."
Second, the algorithm changes:
"Google has recently made changes to its ranking algorithms. There are
no official words from Google but it seems that the changes has been
made to fight two phenomena that worried Google:
1. Google bombing
2. selling advertising based on Google PageRank"
"So what has changed in Google ranking algorithms? There are some
To stop Google bombing, Google now seems to check link texts with the
link web site. If the link text doesn't appear in the linked site,
then the link is ignored or degraded.
To stop PageRank monetization, Google seems to put lower value to link
texts if the linked pages don't have a high PageRank."
You may also wish to check out the "Google Hacks" book recently
published by O'Reilly, ISBN 0596004478. This book might contain
information on Google's algorithm separate from what I was able to
The original paper on Google is here:
Here are some citations:
Of particular interest is the PageRank Citation Ranking paper:
- Google searches on following terms: pagerank, google bomb, content
ranking algorithms, citations, google paper, pagerank paper
- Personal knowledge
If I can offer any more assistance, please let me know!
Best of luck.