Hello Mgrowsom,
Thank you for your question.
“How big is the self help marketplace?”
Below you will find links to articles that address the size of the
self-help marketplace with short excerpts of relevant data.
Forbes Magazine
01.22.01
The U.S. self-help industry is expected to grow 12.9% annually
through 2003
- $4.7 billion Estimated yearly sales of self-improvement products.
- $400 million Sales of self- improvement-related audio books.
- $1,145 What the average middle- aged woman spends annually on
self-help products.
Source: Marketdata Enterprises Inc.
http://www.forbes.com/legacy/global/2001/0122/030tab1_table.shtml
Taking the above data into consideration, the self-help industry is
currently worth approximately $6 billion.
According to a 2001 Marketdata report, the self-help market will grow
from $5.7 billion to $7.8 billion in the next five years.
http://www.agoramedia.com/
Self-help Industry
“Market size: $4.7 billion (estimated)
About the data: The self-help industry is expected to grow 12.9%
annually through 2003. The average middle-aged woman spends $1,145 on
self improvement products annually.
Source: Smillie, Dirk, "Paternity Test." Forbes, January 22, 2001, p.
I20. Primary Source(s): Marketdata Enterprises.”
http://www.marketsize.com/RS.htm
The Market for Self Improvement Products & Services
(October 2001 – 4th Edition)
Market Value
“The total self-improvement market (incl. revenues of commercial &
medical weight loss programs) is estimated by Marketdata to be worth
$5.7 billion as of 2000. We expect 9.1% yearly growth through 2005,
to a value of $7.78 billion four years from now. The market has been
growing 9.9% annually since 1998, up nearly 20% in two years.
The major category of the market is comprised of general motivational,
spiritual and self-help products and programs—32% of total sales.
This category has grown in importance since 1998. Conversely, the
business/financial category has declined in relative importance, now
accounting for 21% of sales last year. Weight loss and exercise are
still major categories of self-improvement, representing 16% and 25%
of the market, respectively.”
Source: Marketdata Enterprises, Inc
http://www.mkt-data-ent.com/sisample.htm
I hope this information meets you needs, but if not, please let me
know through a Request for Clarification how I can better assist you
before rating my answer.
Best Regards,
Bobbie7-ga
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