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Q: Consumer Digital Photography ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Consumer Digital Photography
Category: Business and Money > eCommerce
Asked by: researchondemand-ga
List Price: $15.00
Posted: 13 Jun 2003 13:47 PDT
Expires: 13 Jul 2003 13:47 PDT
Question ID: 217005
I am looking for an overview of the consumer photography market,
especially the business of digital photography. Especially the market
for digital photos, the storing of digital photos, the devices, like
cell phones with cameras, disposable digital cameras, etc. How are
these devices distrubuted, (Sams Club, Grocery stores, online, etc.)
and what are the emerging markets. In other words, whats new and whats
happening in the marketplace and where is it heading.
Answer  
Subject: Re: Consumer Digital Photography
Answered By: bobbie7-ga on 14 Jun 2003 13:59 PDT
Rated:5 out of 5 stars
 
Hello again Researondemand,

This morning I found your question unlocked so I decided to take a go
at it as you requested. Here are the results of my research for the
digital photography market and related products.


*************************************


Digital Cameras Emerging from Infancy by Catherine Applefeld Olson
May/June 2003 

“CEA estimates that unit sales of digital cameras will increase 31
percent this year, to just shy of 10.1 million, over the 2002 figure.
By 2005, CEA projects, sales will hit 16.3 million units. Those are
heady numbers for the CE market.”

Usage:

“The majority of consumers do nothing more with their digital cameras
than shoot pictures and delete or store those images. Most digital
photos today never find their way into print.

In fact, according to CEA Market Research, in 2000 the top reason
cited for buying a digital camera was posting pictures to the Web or
e-mailing images; in September 2002, the majority of owners cited a
desire to store pictures digitally as their top reason for purchase.”


Printing:

“Printing options fall into two basic camps. The first is the
home-printing scenario, which initially was the only game in town and
remains the option of choice for 79 percent of digital camera owners.
However, 13 percent who print photos at a local camera or photo
processing store prefer the second option, using a third-party service
to handle the task—the paradigm for photo developing in the analog
world.”


Online photo-finishing services:

Online photo-finishing services stormed into the picture a few years
back with a convenient answer to digital photo printing, editing and
storage: consumers could simply upload their images.

“Today a handful of strong remaining online players—Kodak's Ofoto,
Adobe's ActiveShare, Shutterfly, LifeSketch and Snapfish, among
them—have gone far to clean up the online photo services' image and
provide a breadth of new services. At the same time, several retail
chains have added digital photo processing to their online mix.
Shutterfly powers Best Buy's online photo service; Target, CVS and
Costco are aligned with Kodak.”


“Mass merchant Wal-Mart, for example, has digital photo-finishing
kiosks in 1,700 of its 2,800 stores nationwide and plans to install
them in all its stores by year's end.”

Vision: Consumer Electronics Association
http://www.ce.org/publications/vision/2003/mayjun/p08.asp?bc=cat&category_id=28


*************************************


From Digital Photography Review - April 2003

“At the end of 2002 approximately 23 million U.S. households – nearly
20 percent – owned digital cameras. During the life cycle of a
technology, a new product is often considered to have reached the
early majority – or the mass market – after achieving 22 percent
penetration.”

Generally women and families with young children use digital cameras.

- “The increased sales of high-resolution models will contribute to
consumer interest in the printing of digital images.
 
- Forty percent of digital cameras sold in 2002 featured 3 megapixels
or more.
 
- Sixteen percent of digital cameras sold in 2002 were purchased as a
replacement for a film camera. If their film camera were to break, 50
percent of households indicated they would replace it with a digital
camera.
 
- Preservation of memories overtook sending photos by e-mail in 2002
as the top reason for taking pictures with a digital camera.
 
- Twenty percent of digital images taken in 2002 were printed. The
vast majority of these images were printed via home printers, although
interest in retail printing continued to increase during 2002.
 
- While the volume of conventional prints made in 2002 declined by
700,000 over the prior year, the volume of digital prints made grew by
1.3 million. Digital images accounted for 6.1 percent of the total
volume of prints made in 2002.

- Following 2002, households with digital cameras indicated their
overall level of picture taking with their film cameras had declined
by 19 percent since the acquisition of a digital model.
 
- Sales of film rolls and film processing declined by 1 percent and 2
percent respectively during 2002.
 
- The projected declines for 2003 are 4 percent and 3 percent
respectively. Sales of one-time-use cameras, however, are expected to
continue to grow at a rate of 8 percent.”

Source: Digital Photography Review 
http://www.dpreview.com/news/0304/03042202pmadcreport.asp


*************************************


Digital Camera Penetration Reaches 20% of U.S. Households, According
to New Report by InfoTrends Research Group
April 22, 2003

“InfoTrends Research Group’s latest study of digital camera users
confirms that 20% of U.S. households now own a digital camera. Digital
camera penetration is rising rapidly and is expected to reach 30% by
the end of 2003. InfoTrends’ study of U.S. Internet-connected
households revealed that 45% of respondents own a digital camera and
that 24% of Internet-connected households plan to purchase their first
digital camera this year.”


“Rising digital camera penetration brings waves of change for the
photo industry, including changes for  preferred digital photo print
locations and services. Currently, 82% of digital camera users print
digital photos at home and 81% of those who plan to purchase a digital
camera in the future expect to print their digital photos primarily at
home. Nevertheless, retail locations could become the leading digital
photo print location in the future. 64% of female respondents who own
a digital camera or who are planning to purchase a digital camera
believe that retail locations will become their preferred digital
photo printing location, if it is priced competitively with film
processing.”

“The study shows that 78% of digital camera users are not proactively
taking steps to manage and archive their digital photos for the long
term.”

Cap Ventures Inc.
http://www.capv.com/home/Press/2003/4.22.03.b.html
http://scorsese.capv.com/home/Press/2003/4.22.03.b.html



*************************************


From Imerge Consulting Group:

“Worldwide consumer digital camera unit sell-through in 2002 grew at a
healthy 25.5% yearly growth rate amassing $6.6B in street valued
revenue. The consumer digital camera market continued to be the third
highest growth sector of IT in 2002. Throughout Q-1 to Q-3 of 2002,
DSC unit sell-through growth remained around 18% to 19% and in Q-4,
cash-outs from refinancing provided enough buying power for consumers
to spend, increasing this rate up to 24.6% in North America.”


(..)

"Digital camera penetration is attempting to move into core consumer
groups but still lacks mass-market appeal primarily because of the
lack of easy, affordable ubiquitous printing solutions at mass retail
locations in North America. Still with double digit growth rates
laying ahead in this sector, it is expected that the North America
consumer digital camera sector with sell more units than film cameras,
excluding one-time-use cameras by 2004 and will outsell film cameras
worldwide by 2006"”

 
“The number of camera models jumped 42.5% in 2002 with 114 models
introduced to the North American market, the majority of models were
in the 2.0 MP segment. Nine vendors introduced entire product lines of
six or more cameras in 2002 as they try and fulfill a line-up into
well-defined channels and regions. On most point and shoot DSCs,
design cycles moved down to 6 - 9 months with most branded vendors.”

Imerge Consulting Group – March 2003
http://www.imergeconsulting.com/left-middle.htm



*************************************


Revenue from Worldwide Digital Camera Sales to Reach $11.8 Billion in
2007

“A new study from InfoTrends Research Group projects that worldwide
revenue from low-end (sub-$1,000) digital camera sales is forecast to
reach $11.8 billion in 2007.  Worldwide unit shipments of low-end
digital cameras will reach 24 million units in 2002, capturing 28% of
total worldwide camera sales (not including one-time use cameras). 
Unit volume is forecast to grow at a compound annual growth rate of
16% to reach 51 million units in 2007.”

(..)
 
“The three leading regions for digital cameras are North America,
Japan, and Europe.  North America is the leading region, accounting
for 39% of digital cameras sold in 2002.  Europe and Japan represent
unit shares of 27% and 26%, respectively. . . .  The rest of the world
ROW category will be the fastest-growing area, and will represent 14%
of worldwide digital camera unit sales in 2007.

“The top five vendors worldwide in 2002 are Sony, Olympus, Canon,
Fuji, and Kodak.  Their market shares vary by country, depending on
user feature preferences and brand perceptions.  Combined, these
companies make up 60% of the worldwide digital camera shipments.”

Cap Ventures Inc.
http://www.capv.com/home/Press/2002/11.05.2002.B.html



*************************************



From CNET News - Digital Camera Sales 


“U.S. digital camera sales in the first half of 2002 grew 50 percent
from the previous year, with Canon making significant market share
gains, according to researcher IDC.

Shipments of point-and-shoot digital cameras (those with color viewing
screens) surpassed 2 million units for the second quarter and 3.5
million for the first half of the year.

Market share leaders for the first half were the usual trio of Sony,
Olympus and Kodak, with 24 percent, 17 percent and 13 percent,
respectively.”

(..)


“The majority of sales growth continues to be in the $200 to $400
range, where cameras are offering high resolution and more advanced
features, including docking cradles and other technology intended to
simplify printing and sharing of photos.

CNET News.com 
http://news.com.com/2100-1040-949045.html?tag=mainstry


*************************************


Digital Photography: Market Growth and the Photographic Experience
April 2002 by Mitchell Halpern

“Sales of digital still cameras have taken off. Digital-camera sales
began to erode sales of traditional film cameras (excluding
disposable, one-time-use cameras) in North America during 2000 and
2001, and such substitution will spread to Europe and Asia between
2002 and 2004. By 2006, worldwide unit sales of digital cameras will
surpass those of traditional film cameras. Digital cameras will
constitute two-thirds of the units that camera makers sell in 2010. ”

“Sales volume or household penetration, growth of digital cameras has
been substantial and promises to continue. Digital-camera worldwide
sales will likely hit 25 million units in 2002 and surpass 80 million
units in 2010.”
http://www.sric-bi.com/DF/summaries/DigPhoto0402.shtml



*************************************


Key Facts In The Global Digital Camera Market

- “Worldwide revenue from low-end (sub-$1,000) digital camera sales
will reach $11.8 billion in 2007.

- Shipments of low-end digital cameras will reach 24 million units in
2002, capturing 28 percent of worldwide camera sales (not including
one-time-use cameras).

- Unit volume is forecast to grow at a compound annual rate of 16
percent to reach 51 million units in 2007.”


Consumers are clamoring for digital cameras for several reasons: 

“The improved price/performance level; the widespread availability of
retail digital photo-finishing services; higher-quality, more
affordable printers; and low-cost broadband Internet services.

- The three leading regions for digital camera sales are North
America, accounting for 39 percent in 2002; and Europe and Japan, with
27 percent and 26 percent, respectively.

- The top five vendors are Sony, Olympus, Canon, Fuji and Kodak,
according to the survey.”

Consumer Electronics
http://www.ce.org/publications/vision/2003/janfeb/p63a.asp


*************************************


Market Background

“Digital camera sales are rising quickly as costs fall and image
quality increases. In just a few years, digital cameras have gone from
a niche to a major consumer category. Infotrends Research estimates
that 17.7 million digital cameras shipped in 2001, representing over
20 per cent of the low-end camera market. In 2002, that number was
expected to climb to 27.5 million. Among Internet-connected US
households, the estimate is that 60 per cent will have converted to
digital cameras by the end of 2002. It seems consumers are buying into
the digital imaging story.”

“The digital camera market today is segmented into three categories:
the under $500 consumer cameras, the $500 to $1000 "prosumer" cameras,
and the $2000 and up enthusiast and professional cameras. Consumer
cameras typically have a 2 megapixel (MP) to 4MP sensor array, a 1.8"
color LCD display, and a 3X optical zoom lens.”

Source: Codesta
http://www.codesta.com/knowledge/technical/digital_photography/index.jsp



*************************************


Market Share Leaders

Sony             24 percent
Olympus          17 percent
Kodak            13 percent 
Canon            12 percent
CNET News
http://news.com.com/2100-1040-949045.html?tag=bplst


*************************************


The latest market snapshot indicates that the digital camera industry
remains focused on 10 percent growth for the year.
According to second-quarter data, Sony remained the market share
leader at 20 percent. Olympus was close behind with 16 percent.
Eastman Kodak and Hewlett-Packard were tied for third, each with 11
percent.
http://news.com.com/2100-1040-271903.html



*************************************


The market for cameras with an LCD viewing screen grew to 6.5 million
units in 2001 from 5.4 million in the previous year, market researcher
IDC said. Meanwhile, simple VGA models--sub-$100 cameras that lack a
viewing screen--declined by nearly a million units to 1.5 million.
CNET News
http://news.com.com/2100-1040-827470.html?tag=bplst



*************************************


“According to CEA, 7 out of 10 digital camera owners say they have
purchased batteries since owning a digital camera, while only 34
percent have purchased a battery re-charger. About 4 out of 10 digital
camera owners have purchased a camera bag or case, while only 26
percent of those digital camera owners purchased additional memory.
Meanwhile, USB gained wide acceptance last year, thanks to digital
imaging fans looking for the quickest ways to download image files.”

Accessories Purchased with a Digital Camera.

Camera bag/Case   43%
Batteries         71%
Battery Recharger 34%
Additional Memory 26%
Noe of the above  18%


http://www.ce.org/publications/books_references/digital_america/accessories/video_accessories.asp



*************************************


Online Photo Services 

“Several standalone online photo services providers are expecting to
reach sustainable profitability in 2002. From 2002 to 2007, online
photofinishing revenue is projected to grow at a compound annual rate
of 39% in North America, 40% worldwide.”

"Direct consumer use of online services will eventually reach a
plateau, as the balance of printing is done at home and retail"

Some key players are AOL, ArcSoft, Club Photo, Fuji, HP, Kodak,
Microsoft, Ofoto, PhotoWorks, Shutterfly, Sony, Snapfish, Walmart,
Webshots and  Yahoo.

Infotrends Research
http://www.infotrends-rgi.com/press/2002050755266.html



*************************************


Online Photo Services Used by 19% of U.S. Internet Households, 

“According to InfoTrends Research Group “19% of U.S. Internet
households have used an online photo service, and offers evidence that
many non-users are interested in trying one. Usage of online photo
services is increasing rapidly, as the average number of photos posted
per month nearly doubled to 24 photos and the average number of prints
ordered online per month increased by more than 30% over last year.”

“The ability to create personalized online photo albums and easily
share numerous photos with several people at one time is the most
compelling reason that consumers choose to use an online photo
service.”
http://scorsese.capv.com/home/Press/2003/5.7.03.html



*************************************


Online Photo Services

“Online photo services are gaining ground, according to a recent study
of 1,850 U.S. Internet users conducted by InfoTrends Research Group,
Inc. The study shows that 17% of Internet users have posted a photo to
a photo service Web site, up from 15% a year earlier. Similarly, the
percent of Internet users who have visited photo Web sites is also on
the rise.”

Infotrends Research – March 2002
http://www.infotrends-rgi.com/press/2002032072313.html



*************************************


Photo Kiosks


“The installed base of photo kiosks in North America is projected to
grow from around 26,000 in 2000 to almost 150,000 by 2006."


“Most consumers today use photo kiosks for making reprints (72%) or
enlargements (64%) from their snapshots. They are attracted to the
convenience and customization offered by kiosks, compared to the
traditional approach of handling negatives and waiting days for the
results.”

Digital Minilabs


"Digital minilabs offer many advantages over analog, and are forecast
to rapidly replace analog labs, growing from just 4% penetration in
2000 to about 70% penetration by 2006," says Flatley. "The market
leader, Fujifilm, will be challenged in coming years by vendors like
Agfa, Konica, Gretag, Indigo, Kodak, Noritsu, Photo-Me, and Phogenix."
A third type of retail digital photofinishing solution, digital
"bridge" solutions, is also detailed in the report. These are photo
workstations that allow retailers to provide digital services, such as
photo CDs, without investing in fully digital labs.

http://www.infotrends-rgi.com/press/2001043012526.html


*************************************


Kiosk Market

“A recent InfoTrends Research study seems to back up these sentiments:
85 percent of digital camera users say they are printing their digital
photos at home and many would consider printing digital photos at
retail if a service comparable to 1-hour film processing is offered.”

Major Players


Fujifilm

“Fujifilm (www.digitalcameradeveloping.com) entered this game in a big
way in 2002. Already a major player in the digital minilab arena, the
company is now offering their PrintPix DigiCam Picture Center 600 and
1000 set-ups. . . . The PrintPix Digicam Picture Center 600 offers the
dealer a counter top order center that accepts various digital media
and produces 3.5x5 and 5x7-inch prints (on the PrintPix Digital Color
NC-600D printer) in approximately 35 seconds.”


Polaroid/Gretag

“Polaroid (www.polaroid.com) has teamed with Gretag to introduce the
Instant Digital Print Kiosk, which checks in at a tad under $18,000
and is based on Polaroid Corp.’s Opal technology – the company’s
proprietary system that allows print media, printers and software to
speak to one another more clearly, improving print quality. The new
Instant Digital Print Kiosk promises the ability to print 30, 4x6-inch
prints from any digital camera media in one minute. Polaroid tells us
the first print is delivered after just a few seconds.”

Kodak

“Kodak (www.kodak.com) has expanded the family of Kodak Picture Maker
solutions that began as Kodak Create-A-Print machines about a decade
ago. Kodak has reinvented its kiosk family with a simplified, modular
approach that provides the flexibility retailers need to scale
according to volume and to grow this business at a comfortable pace.
Driven by a consistent consumer interface, the Picture Maker family
includes three modular stations: the Picture Maker Order Station,
Picture Maker Digital Station and Picture Maker Print Station.”


Agfa’s e-box & Cube

“Agfa’s e-box kiosk includes the ability to process images tagged with
the Digital Print Order Format (DPOF) used by many of the newer
digital cameras on the market. The e-box operates more as an order
station, sending orders to a connected minilab. The customer can do
some minor editing and is then walked through placing the order.”


Mitsubishi

“Mitsubishi (www.mitsubishi.com) got in this game last year with their
Diamond Digital Express machine – a freestanding photofinishing system
configured to take up about a 3x3-square-foot space. The company also
includes a kiosk pedestal so the Diamond can either be placed on the
countertop or left as a stand-alone kiosk. Users can get photo quality
4x6 and 5x7-inch prints at 22 seconds per print. The system will also
burn images to a CD in a flash (24-image Photo CD in about 40
seconds).”


Olympus

“Olympus (www.olympus.com) is a relative newcomer to the digital print
service game but their TruePrint photo kiosk turned a few heads last
year.”


Pixel Magic 

“Pixel Magic (www.pmimaging.com) offers several digital print service
solutions (their Photo Ditto and the iStation systems among them) but
their most affordable option is dubbed the MegaPixel PhotoStation.”


Sony

”Sony’s (www.sony.com/digitalphotography) Digital Picture Stations
(DPS) burst on the scene earlier this year and more or less confirmed
the explosive potential of the digital print service market. . . .
Sony also offers the unit as a freestanding kiosk, giving users the
ability to order, edit and print all at one terminal.”


Source: Digital Output Net
http://www.digitaloutput.net/back%20edit/feb03/feature1.html


*************************************


Photo Kiosks and Digital Minilabs in Europe

“In 2002, about 7,000 photo kiosks and 4,000 digital minilabs were
shipped to retailers in Europe. Through 2007, photo kiosk unit
shipments are expected to grow at a compound annual growth rate (CAGR)
of 13% to nearly 13,000 by 2007. Over the same period, digital minilab
shipments are expected to grow at a CAGR of 14% to nearly 8,000 units
by 2007.”

“As the penetration of digital cameras into European households climbs
from its current 10% mark, retailers will exchange their analog labs
for digital minilabs and install additional photo kiosks,” says Kerry
Flatley, a Research Analyst at InfoTrends Research Group. “As is true
in North America and Japan, European retailers know that now is the
time to acquire digital camera printing solutions. Digital minilabs
are presently available for every size retailer and are becoming more
affordable, causing many retailers to feel that this is the time to
make purchases.”

“Market share rankings vary by region and country. Germany, the U.K.,
and France are expected to lead Europe in digital minilab and photo
kiosk placements. Other regions covered in the forecast include Italy,
Benelux, Iberia, Scandinavia, and the Rest of Europe.”

Source: Infotrends Report
http://scorsese.capv.com/home/Press/2003/3.18.03.b.html



*************************************


Wireless Imaging


Worldwide Wireless Imaging Users Forecast to Reach 160 Million by 2007

“The number of wireless imaging users worldwide is forecast to grow
from 6.6 million in 2002 to over 160 million by 2007, representing a
compound annual growth rate of 93%.”

“Japan has taken the lead in this market, with 98% of all wireless
imaging users in 2002 residing in Japan. By the end of the forecast
period, however, wireless imaging users will be more evenly
distributed among the major regions of the world”.

Wireless imaging is still in its early stages:

- In Japan, over 5 million people carry cell phones with embedded
digital cameras.

- In North America, insurance agents are sending images wirelessly
from the field for inclusion in claims documents. Consumers have the
ability to capture photos on the go with clip-on cameras, and send
them via their mobile phones to friends and family.

•-MMS (multimedia messaging services) is being deployed in Europe. 

- Worldwide, consumers can download images and graphics to their
mobile phones.

Infotrends Press Release
http://www.infotrends-rgi.com/press/2002082186451.html



*************************************


Flash Memory Cards

“Prices of flash memory cards, fixtures in digital cameras and audio
players, have been high enough to hamper sales of devices that use
them as a means of storage. But that's set to change. Research firm
IDC estimates that average memory capacity will increase from about
42MB per card this year to about 83MB in 2006. Price per megabyte will
drop from 45 cents this year to 10 cents in 2006.”


“For the next few years, the removable cards will continue to be used
primarily with digital cameras. IDC estimates that digital cameras
account for about two-thirds of total shipments of flash memory
cards.”

"Only 15 percent of U.S. homes have a digital camera, so there is
still a lot of room for growth," said Eric Stang, chief executive at
card maker Lexar Media. But Stang sees cell phones becoming a big area
of opportunity. From 2001 to 2006, deliveries of flash memory cards
used with digital cameras are expected to grow from 35 million units
shipped to nearly 62 million, according to IDC.”
http://rss.com.com/2100-1040-946939.html?tag=rn




*************************************


Scanners

“Worldwide scanner revenues reached nearly $2.9 billion in 2002, with
North America and Europe accounting for 37% and 36% of the total,
respectively. While shipments in North America and Europe have already
peaked, shipments in other regions are expected to steadily increase
through 2007. By 2007, InfoTrends expects that the Rest of the World
(ROW) will account for 35% of the total worldwide scanner market.”

“Alternative solutions such as all-in-ones and digital cameras will
continue to gradually erode consumer scanner shipments. . . . HP
continues to be the worldwide market leader. Market share rankings
vary by region and country, but Canon, Epson, and Visioneer also
continue to capture substantial market share in nearly every region.”

Cap Ventures Inc.
http://www.capv.com/home/InfoTrends/PressReleases/2003021170817.html


	
*************************************


Digital Photography and Professionals 

“In the last seven years, digital photography has grown from a
relatively insignificant planned investment for creative professionals
to a major, fundamental component of their capital investment
spending.”

(..)

“82% of all commercial photographers reportedly now use a digital
camera, as do 76% of all creative professionals.”

(..)

“The biggest application for digital photography is final
high-resolution images for print advertising (50%), followed by
low-resolution images for FPO (43%) and Web pages (41%).”
 
“Among commercial photographers, 62% use digital photography for print
advertising, 27% for portrait photography, and 22% for art
photography.”

“Buyers: 52% of commercial photographers plan to purchase a one-shot
digital camera in the next 12 months.
 
Owners: The #1 type of digital camera owned (owned by 51% of
commercial photographers) is a professional one-shot device.
 
Scanner Impact: 49% of photographers said their use of color scanners
has remained the same as the result of having access to a digital
camera, but 43% said their use has decreased; 54% of print creative
pros said their use of scanners has remained the same and 35% said it
has decreased.”

TWGA Special Market Report
http://www.trendwatchgraphicarts.com/DigitalPhoto.html



*************************************


TV-Based Digital Photography

A new report from InfoTrends Research Group projects that the TV may
become the center of consumer photography applications in some homes
over the next 5 years.

“By 2006, InfoTrends projects that 85% of U.S. households will have a
photo-enabled set-top box, up from less than 1% in 2001. These will
drive multiple new revenue streams, including digital camera and
set-top hardware, online and retail services, and print consumables.”


“According to InfoTrends' newest consumer study, 59% of households in
the U.S. who have visited an online photo site would be interested in
receiving and viewing photo CDs on TV, using a DVD player.”

Infotrends research
http://www.infotrends-rgi.com/press/2002013015712.html



*************************************


Who are the Decision-Makers for Digital Camera Purchases?

Students             58% 
Students and Parents 17% 
Parents              25%

Cyber Atlas: August 12, 2002
http://cyberatlas.internet.com/big_picture/demographics/article/0,,5901_1445031,00.html



*************************************

Prices

“The average price of digital cameras to decrease 11 percent from $378
in 2001 to $336. Key factors expected to influence the average price
over the forecast period include mass-market adoption, reduced
manufacturing costs and availability of lower cost components. Cheaper
components, such as CMOS image sensors and LCD image displays, are
critical to achieving higher performance at lower price points, the
firm said.”

Twice.com
http://www.twice.com/index.asp?layout=story_stocks&articleid=CA220269
 


*************************************


Overall, the Internet, consumer electronics stores, and mass merchants
were the most popular channels used to purchase digital cameras
according to Lyra's April 2001 survey of more than 700 digital camera
owners.

Sales Channels Used for Camera Purchase:

Mass Merchant              20%
Consumer Electronics Store 22%
Internet                   25%
Other                      16%
Office Superstore           5%
Computer Superstore         6%
Camera Specialty Store      6%

http://lyraweb1.lyra.com/MWReports.nsf/2ad4498fc3a0e61385256a230058e0cb/4c4eab02fd0f63b785256ab6005965b3?OpenDocument


*************************************



July 2002 compared to July 2001 YTD Change

“Year to date growth in Digital Cameras is coming from the Electronic
Specialty and the Photo Specialty retailers. MassMerchants also do
well with a 34% increase in dollars but their share of the market is
only 6%. E-commerce dollar sales are almost 60% behind July sales last
year.”

NPDTechworld
http://216.239.39.100/search?q=cache:woGPUHvKLhUJ:www.paralink.org/000159D/plcontent.nsf/0/ed9bd8f150a3489885256c2c00632da0/%24FILE/July%25202002%2520CE%2520Overview.pdf+digital+camera+Sales+Channels+Internet+Mass+Merchants+&hl=es&ie=UTF-8


*************************************


“Sales of digital cameras that have an LCD viewing screen hit 10
million units for the year, compared with 6.5 million units in 2002,
according to a report from research firm IDC.”

Major Players:
1. Sony
2. Olympus
3. Kodak 
4. HP 

CNET News.com - February 12, 2003
http://news.com.com/2100-1040-984381.html


*************************************


May/June 2003 

“Chipmakers are setting their sights on the digital still camera (DSC)
market as camera makers search for better image quality and new
features such as video. The DSC market will grow from approximately 20
million units shipped in 2002 to nearly 30 million units this year,
and to more than 40 million by 2006, according to research firm IDC.”

“However, some predict that the most dominant digital-imaging platform
will be the mobile phone. If so, the implications are profound, since
consumers will want to take better printable pictures on their camera
phones, pressuring design engineers to come up with “lens, zoom and
flash capabilities” for their handsets.”

Vision: Consumer Electronics Association
http://www.ce.org/publications/vision/2003/mayjun/p08a.asp?bc=cat&category_id=28



*************************************


Search Criteria:
 
Digital-photography market OR trends OR forecasts OR growth
Digital-photography market
Digital-photography market billion
Digital camera ownership
Digital camera penetration
Digital imaging industry
Photo Kiosks
Digital Minilabs
Digital camera Sales Channels Digital image storage
U.S. Wireless Imaging Users
Demographics of digital cameras
Consumer Camera Market
Digital camera sales by channel



I hope my research meet your needs. Please request clarification if
anything isn’t clear.


Best regards,
Bobbie7

Clarification of Answer by bobbie7-ga on 14 Jun 2003 14:01 PDT
It says:
Hello again Researondemand,

It should say:
Hello again Researchondemand,
researchondemand-ga rated this answer:5 out of 5 stars and gave an additional tip of: $15.00
Superb once again. Are you sure you won't take another crack at digital music?

Comments  
Subject: Re: Consumer Digital Photography
From: bobbie7-ga on 14 Jun 2003 23:26 PDT
 
Hi Researchondemand,

Thank you once again for the five stars and generous tip!

I appreciate your request for the digital music question however I
have not located additional information for that question. If I do
find anything worthwhile I will post it as a comment.

Best regards,
Bobbie7

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