Hello.
Dave Burwick is in charge of marketing for the Pepsi Cola brands.
sources:
"Dave Burwick, senior vice president and chief marketing officer of
Pepsi-Cola North America."
source: PepsiCo, 7/15/2003
http://www.pepsico.com/news/pepsicola/2003/20030715p.shtml
"The era of the mass brand has been over for a long time," says David
Burwick, chief marketing officer of Pepsi-Cola North America. "It took
our category longer than most to accept that."
Source: BusinessWeek, Feb. 3, 2003
http://www.businessweek.com/magazine/content/03_05/b3818128.htm
Serving under Mr. Burwick are:
Randy Melville, VP-Multiculturalism and Strategic Initiatives
Cie Nicholson, VP-Flavors
Katie Lacey, VP-Colas and Media
source: "PEPSI PROMOTES SENIOR MARKETING EXECUTIVES"
PepsiCo Press Release, 2002
http://www.pepsico.com/news/pepsicola/2002/20020620p_02.shtml
Contact information for PepsiCo:
PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577-1444
Phone: 914-253-2000
Fax: 914-253-2070
source:
HOOVER'S COMPANY INFORMATION
PepsiCo, Inc.
http://cobrands.hoovers.com/global/cobrands/ap/factsheet.xhtml?Ticker=PEP
search strategy:
"marketing executives" pepsi
burwick, pepsi
I hope this helps. |