Google Answers Logo
View Question
 
Q: What person(s) is in charge of marketing for the Pepsi brands at Pepsico? ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: What person(s) is in charge of marketing for the Pepsi brands at Pepsico?
Category: Business and Money > Advertising and Marketing
Asked by: marcfest-ga
List Price: $15.00
Posted: 13 Aug 2003 14:55 PDT
Expires: 12 Sep 2003 14:55 PDT
Question ID: 244423
I'm looking for the names of people who are in charge of marketing for
the Pepsi Cola brands at Pepsico. I know that BBDO in NYC is the
agency in charge, but I'm looking for the names of people inside
Pepsi's marketing department.
Thank you.

Marc.
Answer  
Subject: Re: What person(s) is in charge of marketing for the Pepsi brands at Pepsico?
Answered By: juggler-ga on 13 Aug 2003 15:18 PDT
Rated:5 out of 5 stars
 
Hello.

Dave Burwick is in charge of marketing for the Pepsi Cola brands.

sources: 

"Dave Burwick, senior vice president and chief marketing officer of
Pepsi-Cola North America."
source: PepsiCo, 7/15/2003
http://www.pepsico.com/news/pepsicola/2003/20030715p.shtml

"The era of the mass brand has been over for a long time," says David
Burwick, chief marketing officer of Pepsi-Cola North America. "It took
our category longer than most to accept that."
Source: BusinessWeek, Feb. 3, 2003
http://www.businessweek.com/magazine/content/03_05/b3818128.htm


Serving under Mr. Burwick are:

Randy Melville, VP-Multiculturalism and Strategic Initiatives
Cie Nicholson, VP-Flavors
Katie Lacey, VP-Colas and Media
source: "PEPSI PROMOTES SENIOR MARKETING EXECUTIVES"
PepsiCo Press Release, 2002
http://www.pepsico.com/news/pepsicola/2002/20020620p_02.shtml

Contact information for PepsiCo:
PepsiCo, Inc. 
700 Anderson Hill Road
Purchase, NY 10577-1444
Phone: 914-253-2000
Fax: 914-253-2070
source:
HOOVER'S COMPANY INFORMATION
PepsiCo, Inc. 
http://cobrands.hoovers.com/global/cobrands/ap/factsheet.xhtml?Ticker=PEP


search strategy: 
"marketing executives" pepsi
burwick, pepsi

I hope this helps.
marcfest-ga rated this answer:5 out of 5 stars
Very useful information. Thank you.

Comments  
There are no comments at this time.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy