preacherman...
Well, some things have changed on the website I referred
to in my comment. I will elaborate.
In my first search, below, which yielded only 13 unique links
for "email list" "by denomination", I found this link:
http://list-news.com/articles/01june/20010615.html
which describes the Crosswalk christian website:
"Crosswalk Launches Direct-Email Division"
"[June 15, 2001 - 3:00pm CST] Crosswalk (Nasdaq:AMEN) a
Christian Web-based retail company, announced Thursday
it has launched a new direct-email division. The
family-focused company has more than 750,000 registered
users and 32,000 opt-in subscribers who've agreed to
receive promotional messages. Advertising rates will
begin at $500 per thousand impressions."
"The most unique part about Crosswalk's demographics
is it allows advertisers to target readers by
denomination or church position as well as traditional
targeting by gender, age, income and location. While
80 percent of Crosswalk's members prefer HTML,
advertisers can choose to send text or HTML messages."
"'Providing direct email services to the Christian
community requires a substantial audience, in which
Crosswalk.com has a unique and proven leadership
position,' said Scott Fehrenbacher, Crosswalk.com
president and CEO. "This new business also fulfills
the company's commitment to develop effective,
creative ways for our advertisers to reach our
audience in a way that is mutually beneficial
to both parties. This product does that. Users
get the ads they want. Advertisers get great
results."
"'Our research has not revealed anyone else offering
direct email targeted to a Christian audience.
There are a few small lists out there, but they
lack the demographic data unique to the Christian
community. In some cases, they do not offer
demographic targeting at all,' said Lori Smith,
director of email publishing for Crosswalk."
"'With the direct-email advertising tool, we expect
to attract clients who are seeking a revolutionary
mode of directly reaching family-friendly
consumers," said Joe Forche, director of advertising
for Crosswalk. "This is surgically targeted
advertising, more immediate and less expensive
than traditional direct mail and offering a
direct return on the advertisers' investment.'"
As you can see in the second paragraph, their
advertising DOES allow for targeting denominations:
"...it allows advertisers to target readers by
denomination or church position..."
I then went to www.crosswalk.com and was able to locate
a page where advertising in the newsletters is discussed.
That page used to be here:
http://www.crosswalk.com/partner/Article_Display_Page/0,,PTID79129|CHID201550|CIID529654,00.html
but if you click on it now, you'll get a 404 "not found"
error, indicating they are revamping their site. You can
see the original content, however. I did a search on Google,
and located their cached copy of the page, before it was revised:
http://216.239.53.100/search?q=cache:8s3YgJFPurkC:www.crosswalk.com/partner/Article_Display_Page/0,,PTID79129%257CCHID201550%257CCIID529654,00.html+&hl=en&ie=UTF-8
This page talks about their demographics related to advertising
on their website:
------------------------------------------------
Influence and Impact -
An Audience of Responsive Leaders
Crosswalk.com Corporate Channel - The largest standalone
community of Christians on the Internet:
* Over 1 million unique monthly visitors
* Over 3 million monthly visits
* Over 20 million monthly pageviews
* Over 17 million monthly opt-in email newsletter impressions
Loyal users finding consistent value at Crosswalk.com:
Nielsen NetRatings, one of the premier industry analysts
with a 50-year history in audience measurement, reports
the following regarding Crosswalk.com:
* #1 "Family & Lifestyle" site on the Web based upon
visit frequency by users (50% higher than industry average)
* #1 "Religious" site (ad-supported) on the Web based
upon total unique audience size (28% larger than #2)
* #1 "Religious" site on the Web based upon number of
pages viewed per month (53% more than #2)
* #1 "Religious" site on the Web based upon time spent
by visitors (32% more than #2 and 103% more than the
industry average)
* Crosswalk.coms advertising click-thru rate (CTR) was higher
than any site among the Webs 10 largest advertising venues
and more than twice as high as the averages for the Top 10,
25 and 50 advertising supported sites
Key demographic segments:
* 70% of users aged 25-54 prime years for household
formation, discretionary spending and investing
* 12% of users aged 55+ -- 133 index among households
with highest discretionary spending
* 60% of users are women representing $600 million in
online spending potential per Forrester Research
* 72% of users attended/graduated from college or graduate
school
------------------------------------------------
Using the "related" search option allowed me to find a page which
tells more about advertising with them, and invites you to do so:
http://corporate.crosswalk.com/CC_Content_Page/0,,PTID79129|CHID201550|CIID,00.html
------------------------------------------------
Reach the World -
One Million + Leaders At A Time
SIZE
You can be sure your message is in front of the largest Christian
audience available to advertisers on the Internet when you advertise
on Crosswalk.com. Over one million unique users are viewing +/- 20
million pages each month at Crosswalk.com, and our growth has been
explosive.To learn more about our site traffic, click here.
LOYALTY
According to Nielsen NetRatings, the vast array of content on
Crosswalk.com and our approach to online community has created one of
the most loyal audiences on the Internet -- #1 among all “Family &
Lifestyle” Web sites, in fact. Plus, our targeted editorial content,
unique services and heavy word-of-mouth marketing attract the
influential audience you want to reach…while our software ensures that
your ad is placed precisely before your target demographic for best
results. To learn more about our audience, click here.
FLEXIBILITY
You can reach the Crosswalk.com audience in a variety of ways:
* Banners, buttons, or text ads are available on most of our pages
and site areas – each format has its own advantages, and we even offer
the highly effective new vertical banner format.
* Promotional messages and links – often exclusive to your
organization – are available in millions of personalized email
newsletters that publish daily and weekly.
* You can even reach our high-profile list of pastors and senior
church administrators via the most effective direct mail card deck
available.
For advertising specifications, click here.
ACCOUNTABILITY
RealMedia's Open Ad Stream (OAS) software delivers your campaigns
throughout Crosswalk.com. OAS counts ad impressions only when people
have seen your ad. Furthermore, we provide you with the most accurate
and detailed reporting in the industry so that you can closely monitor
the effectiveness of your campaigns and make improvements along the
way.
LEARNING
Marketing on the Web continues to evolve, and strategies for
effectiveness include “new media” tactics as well as the new
application of core marketing and advertising principles. If you’d
like to brush up in either area, feel free to use the list of sites
we’ve compiled to help you make your next campaign more successful
than ever. To get free advice from the experts, click here.
VALUE
Crosswalk.com's advertising programs fit your budget. With industry
average ad rates higher than $30 cost per thousand (CPM), you'll be
pleasantly surprised to know that you can reach your target audience
at Crosswalk.com for rates as low as $2 CPM. To request a rate card,
click here.
CALL TOLL FREE TO TALK WITH A SALES EXECUTIVE -- (800) 935-3263
------------------------------------------------
The above page includes an invitation to advertise in their
newsletters, and refers you to this page:
http://corporate.crosswalk.com/partner/Article_Display_Page/0,,PTID79129|CHID201550|CIID668506,00.html
which has more details.
Searches done, via Google:
"email list" "by denomination"
://www.google.com/search?num=50&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=%22email+list%22+%22by+denomination%22
[ http://www.crosswalk.com/partner/Article_Display_Page/0,,PTID79129|CHID201550|CIID529654,00.html
]
://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=http%3A%2F%2Fwww.crosswalk.com%2Fpartner%2FArticle_Display_Page%2F0%2C%2CPTID79129%7CCHID201550%7CCIID529654%2C00.html&btnG=Google+Search
related:www.crosswalk.com/partner/Article_Display_Page/0,,PTID79129%7CCHID201550%7CCIID529654,00.html
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=related:www.crosswalk.com/partner/Article_Display_Page/0,,PTID79129%257CCHID201550%257CCIID529654,00.html
This seems to me to be just what you're looking for,
however if you need further assistance, please feel free
to post a request for clarification BEFORE rating this answer.
sublime1-ga |
