Promote tourism in a city
Asked by: patrako-ga
List Price: $20.00
03 Sep 2002 14:45 PDT
Expires: 03 Oct 2002 14:45 PDT
Question ID: 61387
how to promote a city toruist industry and change the city image?
Re: Promote tourism in a city
Answered By: knowledge_seeker-ga on 03 Sep 2002 18:13 PDT
Hi patrako This is a big question! There are many ways and many steps needed to change a citys image and promote tourism to that city. What I will do here is give you as many examples as I can find on how other cities (and even countries!) have done this and let you draw from those to see what works for your city. ================== DEFINE YOUR NICHE ================== Ask yourself what your city has to offer a tourist. What is the draw? Why should anyone visit? Shopping? Local culture? Museums? Shows? Music? Scenery? Sports? Beaches? Mountains? Handcrafts? Historic region? Adventure travel? Leisure? Camping? Amusement parks? Casinos? Farms? Make a list. Before anyone can be convinced to visit your city, YOU need to know what the draw is. =========================== FORM A TOURISM COMMISSION =========================== Your city should have a Tourism Commission made up of business leaders, residents, and political members. The commission should formulate long-term and short-term goals for sustainable tourism. Again, the main question your commission must be able to answer is, WHY SHOULD I COME TO YOUR CITY? The Calgary Convention and Visitors Bureau brings together about 600 Calgary and area tourism stakeholders. These partners pool resources for strategic initiatives to promote Calgary and area as a preferred leisure travel destination. http://www.visitor.calgary.ab.ca/ccvb/confidential/marketingactivitiescalendar/leisureprocess.html . city of Davis' committee working to promote Davis as a tourism destination. Davis hoteliers formed a business improvement district to raise money for tourism and marketing efforts, with the city and university contributing. This past year significant amount of work was completed, including development of a visitor Web site , completion of promotional materials for visitors and event planners, creation of tourist activities by category (e.g. family activity, the arts, entertainment, agriculture, etc.). "A coordinated effort to promote tourism makes good use of a community's existing resources and can result in a whole greater than the sum of the parts," she says. http://www.news.ucdavis.edu/services/tourism.lasso#Anchor-Community-14210 Oman http://www.mocioman.gov.om/tourism/dept_domestic_tourism.html ============================= PREPARE YOUR INFRASTRUCTURE ============================= Make sure hotels, roads, signage, tourist destinations, public transportation, safety issues (police, fire and health services), restaurants, and all other infrastructure of your city are up to date and prepared for tourists. In the case of tourist sites located away from the main transportation network, availability of suitable transport, and physical conditions of the roads are major problem areas. Such deficiencies have adversely affected the tourism potential of these attractions. http://www.ids.org.my/publications/ResearchPaper/ReportUndertaken/Tourism/Report8.htm The first on his list of goals is to maintain cleanliness, safety and order in all tourist areas within the country. "By emphasizing increased highway administration, additional signposting and enforcement of local ordinances, we plan to improve general order throughout the country," http://cruises.about.com/library/news/blnews001017b.htm Improving access to the state's various tourist attractions, whether through better signage, additional ferry runs or snow removal is one of the key issues being raised at the upcoming Washington State Tourism Policy Summit in Seattle next month. http://seattle.bizjournals.com/seattle/stories/2001/10/29/focus3.html ============= RAISE MONEY ============= Youll need money to promote your city. One good way is to use hotel taxes to fund part of your promotion effort. Hotel tax needed to offset citys inadequate marketing: hoteliers http://www.carleton.ca/ctown/archiv/mar2902/biz3.htm Wilmington, N.C., City Council Holds Meeting on Hotel Room Tax Proposal http://www.hotel-online.com/News/2002_Jul_16/k.WGH.1026919880.html Tourism and Marketing Tax - Philadelphia http://www.locallawpub.com/99update/19-2401.html ====================== FORM PARTNERSHIPS ======================= Years ago, Costa Rica took the lead in attracting tourism to Central America, by offering very affordable subsidized packages that even included first class hotel accommodations with their bargain air fares on LACSA, the national airline. http://www.roatanet.com/insights/news_may_2002.htm =============== ADVERTISE =============== Promote the best features of your city via a professional website examples include: http://www.traveloregon.com/ http://www.focussyracuse.org/index.html Or in tourism or travel magazines Lists of Travel Magazines http://dir.yahoo.com/Recreation/Travel/News_and_Media/Magazines/ http://www.newsdirectory.com/news/magazine/travel/ ================== NOTIFY THE PRESS ================== Send press releases to all major news organizations to let them know that your city is open for business The Baltimore Area Convention and Visitors Association's communications team works closely with travel writers, national and international press, convention trade media and the local media to develop stories on Baltimore. The department aggressively promotes Baltimore by helping the press gather information and set up itineraries. http://search.baltimore.org/pages/press.htm ============================================= LET YOUR RESIDENTS BE YOUR BEST ADVERTISING ============================================= The people who live in your city must have a positive image of it so they can spread the word. Use local publicity to make sure they are armed with all of the most updated information on what exciting things are happening in your city so they can tell others. http://www.lakbay.net/DOT/volunteer12.html ============================== EXHIBIT AT OR HOST TRADESHOWS ============================== Heres a sample list of Toursism trade shows in the world in 2000 http://www.baxter.net/trade_shows/showlist.html This is a list of eco-tourism trade shows for 2002 http://www.world-tourism.org/sustainable/IYE/RegionalEcotourismConferencesSeminars.htm Halifax will act as the gateway to Atlantic Canada for more than 1,500 delegates at Rendez-vous Canada 2002, Canadas premier tourism marketplace hosted by the Atlantic Canada Tourism Partnership (ACTP) from May 18 to 22. http://www.gov.nf.ca/releases/2002/tcr/0517n06.htm ======================== STAGE PUBLICITY EVENTS ========================= Politicians strip to promote tourism http://www.ananova.com/news/story/sm_391804.html The Nevada Commission on Tourism (NCOT), which Hunt chairs, has teamed up with rural communities in a 3-day festival called Cowboys and Indians Old West Fest that will give visitors from around the world a touch and taste of the Silver State. http://www.travelnevada.com/press_detail.asp?PressID=197 ================= BE CREATIVE ================= In September, the Greater Philadelphia Tourism Marketing Corporation will launch a CD-ROM called Philadelphia Speaks which will feature the Anthem as the foundation to an interactive tour of our region to promote tourism. http://www.constitutioncenter.org/sections/news/releases/philasong.asp Historic Kansai:'Takoyaki dance' attracting tourism attention in Osaka City In Osaka City, Universal Studios Japan is crowded with visitors, and the tourism industry and municipal government are racking their brains to make the entire city area lively to attract people. This takoyaki [dancing] course appears to be quite popular, and there are moves to popularize the course in other parts of the city. http://www.kippo.or.jp/KansaiWindowHtml/News/2002-e/20020130_NEWS.HTML#06 ====================== HIRE A PROFESSIONAL ====================== The University of California, Davis, has campus experts available to provide commentary related to travel and tourism -- from traveling with kids or pets to accompanying researchers on expeditions in exotic places to attracting tourism to one local community. http://www.news.ucdavis.edu/services/tourism.lasso#Anchor-Community-14210 ==================== READ THE MANUAL ==================== Tourism manuals by Gull Publishing http://members.ozemail.com.au/~gull/html/tmanuals.html ==================== SUCCESS STORIES ==================== Shanghai, China Tourism has become a pillar in the city's tertiary industry. It creates both jobs and profits. In 1999, the city cashed in $1.36 billion from 1.66 million overseas tourists and 71.9 billion yuan ($8.7 billion) from 75 million Chinese mainland tourists. And the revenue from tourism accounted for 4.9 per cent of the city's total GDP in 1999. http://www.chinadaily.com.cn/star/2000/1003/cn4-1.html Baltimore, Maryland, USA From industrial city to cultural center -- http://www.baltimoretourism.com/ http://www.baltimore.org/ Toronto, Ontario, Canada http://www.torontotourism.com/ That should give you a good start in helping your city promote itself and increase tourism. Ive tried to use examples of cities and venues of all sizes and from around the world in order to give you a wide perspective on this topic. If anything Ive said isnt clear, please feel free to ask for a clarification. --K~ search terms "how to" "promote tourism" "attracting tourism"
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Re: Promote tourism in a city
From: intotravel-ga on 26 Dec 2002 19:27 PST
Another couple of points. 1. Use EVENTS to highlight "a different kind of city". Examples of events. Storytelling conferences. Writers' festivals. Festivals for children or families or ... skateboarders! Summer schools. Business conferences. Marketing seminars. Music. Some events have their own drawing power, and some have their own audiences: for example, where they can meet someone famous (or valued in their particular field of work or interest) or learn something they value or which will be valuable in their career or hobbies. Examples of this. For a small town in a distant part of Ireland, a long-running festival, made all the more popular because a beloved writer John B. Keane lives there. http://www.writersweek.ie/ "Writers' Week Listowel is now firmly established as Ireland's leading literary festival. It prides itself on the fact that many of the current galaxy of best selling Irish authors began their first tentative steps at developing their writing skills at the workshops in Listowel." Other small towns have followed this lead, with summer schools and dancing classes and classes in learning Irish, and so on. Examples: Willie Clancy Summer School Miltown Malbay, Co Clare, Ireland http://www.setdancingnews.net/wcss/wcsst.htm#Top Lisdoonvarna Matchmaking Festival Lisdoonvarna, Co Clare, Ireland http://www.matchmakerireland.com/ (content can't be copied) The festival has a whimsical, jokey image; also described as Europe's largest singles festival More on Lisdoonvarna: "thousands descend upon the small town in west Clare every September and October to indulge themselves in all the town has to offer... Given the hectic pace of modern life it is hardly surprising that people turn to the likes of Willie Daly, Irelands last surviving matchmaker, to bring joy and happiness into their lives (in return for a small fee, naturally)." http://www.ivenus.com/therightstuff/features/RS-TC-FocalPoint-Lisdoon-wk51.asp < Lisdoonvarna is also known locally, in Ireland, for its outstanding traditional music festival, and for a song on the event written by Christy Moore. However, matchmaking has made more of an impact on cyberspace than the fiddle players and the bodhrans, hence the urls given above. (Lesson: get your events into the search engines!) > List of summer schools at: www.writerscentre.ie/summerschools.html There is/was also: Irish International Cartoon Festival Rathdrum, Co. Wicklow -- can't find the website, here's one for the county: http://www.wicklow.ie/traveltourism/tours/rathdrum.html "Rathdrum has made significant development in recent years and has become internationally recognised as a major tourist centre through the introduction of the J. M. Synge Summer School, the Parnell Summer School. The International Cartoon Festival has made Rathdrum the centre of the cartooning world." Humbert Summer School Ballina and Killala, Co Mayo, Ireland The reason for this festival is that a French general once landed on the west coast of Ireland, a General Humbert, and he came too late to help a rebellion. Again, there is no website for this coming up on the first page of google. However, the event is listed on, www.galway.net/galwayguide/events/jul2003.html, for 2003. This festival usually takes a topical political issue for its main subject, and asks speakers well known to the political class, like John Hume MEP. This year the topic is "How September 11th changed the world." My other suggestion is: 2. Look for DYNAMIC people to stimulate and organize this change in image. The dynamic could be anyone with any kind of motivation -- businesspeople looking to improve their environment in a practical way, entrepreneurs, teenagers, you name it, and encourage them to come up with ideas, and organize ... anything from the clean-up of a city district to a Europe-wide sporting match to a lively website, or set of websites.. Again, a local example. The Eurovision Song Contest took place in a small Irish town, Millstreet, Co Cork, in 1993, because of the lobbying and organizing spirit of a local businessman, Noel C. Duggan. (Mr Duggan had built an equestrian centre which he saw could be adapted for other purposes.) "Millstreet nestles at the foot of the Claragh Mountains and is practically surrounded on all sides by hills and mountains.... In 1993 the Eurovision Song Contest was broadcast from this small town to over 300 million viewers throughout Europe..." http://www.corkkerry.ie/detail.asp?memberID=9079 (This town is so small that the address of the local tourist office is "Millstreet, Co Cork"!) "The population of the town at 1,500 is very conscious of the rich traditions and culture of the locality .... The local community spirit has often been commented upon .... during the preparations for the 1993 Eurovision Song Contest ... this generous spirit truly shone. Since that very historic 15th May in 1993 ... the name of Millstreet has become famous." http://www.cork-guide.ie/millstreet/town.html Once again, I notice in searching for a reference to this town -- using the words, eurovision song contest cork ireland Millstreet -- that a website for the town does not come up on the first page of google, if there is one. For the town as a whole to reap more benefit from their celebrity, a more targeted website would have been useful. <Hope this is useful. Best wishes.>
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