Which universities, associations and/or organizations are studying the
Moms as consumers, behaviors, their values, generational differences?

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Request for Question Clarification by gitana-ga on 06 Nov 2002 22:46 PST

Hello,

I have found quite a list of organizations and universities that do
research on mothers.  In fact, almost every university that has a
department of family studies has done some kind of research that
includes mothers.

Right now I have a list of 15 different articles about mothers as
consumers or about generational/ethnic differences among mothers.  All
of these are from the United States.  Let me know if you would like
sites from the UK or Australia as well and how extensive a list you
would like.

gitana

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Clarification of Question by loebandco-ga on 07 Nov 2002 06:26 PST

The list you have compiled sounds ideal.  My focus is the US.  Please
forward.  Thank you!

Dear loebandco,

Here is a list of 16 references to studies on mothers.  I divided them
into two categories:  Consumer research and sociological/psychological
research.  I would also recommend looking for Universities with Family
Studies or Childhood Development programs.

Consumer Research:

The following article “Why Net Marketers Love Mom” discusses how
mothers, pressed for time, are more inclined to shop on-line.  It
refers specifically to research conducted by a firm named Jupiter
Media Matrix and another, an advertising firm, named Gator.
http://news.com.com/2100-1017-900615.html?tag=rn

This article is about a study by MSN that targeted a “special sub
segment of mothers” and their on-line consumer practices.
http://www.microsoft.com/presspass/press/2001/Apr01/04-09PurchasePR.asp

This article by BSM Media also discusses the booming “Mom Market.”  On
the side bar there is an ad for a book titled Marketing to Moms that
you might find interesting.
http://www.bsmmedia.com/news/advertisingresearch.html




Sociological/psychological Research:

The Institute for Children, Youth and Families at the University of
Arizona conducted a study on divorced mothers and the relationships
they have with their daughters.
http://ag.arizona.edu/icyf/research/ICYFResearchMothersAdolescentDaughters.htm

This article, from the journal Sex Roles, discusses post-divorce child
care by both mothers and fathers.  The study also addresses ethnicity.
http://www.findarticles.com/cf_dls/m2294/2000_May/65306526/p1/article.jhtml?term=

This is not an article but information about the Center for Research
for Mothers and Children (CRMC).  It contains contact information.
http://www.nichd.nih.gov/about/crmc/crmc.htm

The University of Michigan conducted this research on the mental
health of single mothers and the effects of welfare reform:
http://www.research.umich.edu/research_guide/research_news/poverty/premom.html

The Center for Human Potential and Public Policy conducted this
research on adolescent mothers:
http://www.harrisschool.uchicago.edu/research/chppp/rs_transitions.html

Dr. Susan Holloway from UC Berkley performed this study on Japanese
mothers in the United States:
http://www-gse.berkeley.edu/Admin/ExtRel/termpaper/fall01/holloway.html

This article, by Julia Henly at the University of Michigan, addresses
racial differences among adolescent mothers.
http://www.rcgd.isr.umich.edu/prba/perspectives/spring1995/jhenly.pdf

The Gerontology Center at Penn State offers several articles (for a
fee) about generational differences between mothers and daughters.
http://geron.psu.edu/r.htm

This doctoral dissertation from Virginia Polytech discusses research
conducted on immigrant mothers and daughters.  It addresses
generational as well as cultural differences.
http://scholar.lib.vt.edu/theses/available/etd-487142639761151/unrestricted/matter.etd.PDF

 The Center for Policy Alternatives conducted this research.  It is
about women in general but addresses mothers and the perceived
conflict between career and family (values).
http://www.cfpa.org/programs/women/voices/index.cfm

The Center for Policy Research site outlines several studies about
mothers and breastfeeding and domestic violence:
http://www.center4policy.org/currentprojects.html

Professor James Deal from the Department of Child Development and
Family Sciences at the University of North Dakota has conducted
several studies about mothers regarding:  working outside the home,
socialization practices etc.
http://www.ndsu.nodak.edu/cdfs/Jim_Deal.html

The Economic Research Service/USDA conducted this research on Mother’s
nutritional knowledge and children’s diets:
http://www.ers.usda.gov/publications/Fanrr1/index.htm


Search Strategy:

consumer research mothers
research mothers attitudes
research mothers values
research mothers generational differences

I hope this is helpful
gitana

Thank you!