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| Subject:
Sales of designer sunglasses
Category: Business and Money Asked by: peggy2000-ga List Price: $20.00 |
Posted:
06 Nov 2002 19:08 PST
Expires: 06 Dec 2002 19:08 PST Question ID: 100854 |
What are the annual sales of designer brand sunglasses in department stores by brand? The brands I am interested in are: Kate Spade, Calvin Klein, Donna Karan, Ralph Lauren, Nicole Miller. One or two would be enough. |
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| There is no answer at this time. |
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| Subject:
Re: Sales of designer sunglasses
From: standtogether-ga on 09 Nov 2002 20:47 PST |
I am not able to answer your question, but may have some useful information. I worked for Ray-Ban from 1986 - 1994 introducing new high end sunglasses. A couple things you may want to consider: The department store market for sunglasss is small, but for the designers you mention it would be a bit larger than usual. The real sales these days come from sunglass hut (now owned by Luxottica which owns Ray-Ban currently and many of the designers names you mentioned). Donna Karen was co-branded by Ray-Ban in the early 90's but did not sell very well (below $1 million annually world wide for a typical DK item). A strong seller would sell approx. $5 million per year annualy world wide in the first year after introduction. A typical new product would sell between $1 - $5 million. The numbers I am giving are not for just department store sales; no idea on what just department stores sell. |
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