Refleactions on Marketing ,pasted, present and future. I have an essay
on this subject and require help information on the essay and how to
format it.

---

Request for Question Clarification by omnivorous-ga on 07 Nov 2002 04:56 PST

Alannah --

Can you be more specific about what you're seeking?  You'll find lots
of existing Google Answers on recent theoretical developments in
marketing and strategy if you search for:
*  value chain analysis
*  Porter's 5 forces

They may help focus the question.

Best regards,

Omnivorous-GA

---

Clarification of Question by alannah-ga on 07 Nov 2002 07:00 PST

Firstly it should read "Reflections" Basically,I have to show that I
have a grasp and understanding of concept of marketing, by being to
able to show how marketing as evolved in the recent past and where it
is now and where it is likely to go in the future. An example of the
type of literature that I am reading would be " Marketing Management"
by Philip Kotler.
We would be expected to draw in examples from the past, present and
maybe give an idea as to where we think the field of marketing will
go.