For the 2nd 3rd 4th quarter 2003 what is the lowest rate for a 30
second TV spot on WFAA-TV late news (ABC affiliate in Dallas, TX)?

---

Request for Question Clarification by tox-ga on 12 Nov 2002 15:07 PST

Unfortunately, they do not give those rates out unless you personally
meet with advertisement staff.

Hope that helps.

-Tox-ga

According to the WFAA advertising department you can get the
information you want by telephoning 214-977-6492 and asking for an
account exec.  It is against company policy to post their rates on the
Internet.

Hello--

I haven't seen the ad rates for WFAA.
But to give you a general idea about how television advertising
works.... you'll see a wide range of dollar amounts if you can gain
access to this data. This will range from $0 to thousands of dollars.
The $0 rates would include package deals stations make with companies.
Perhaps this would include swaps... advertising rates in exchange for
a certain number of product that a company makes. Or if it's a movie
theater, for example, a certain number of movie passes.
I hope this helps in a small way.

darrel-ga