![]() |
|
![]() | ||
|
Subject:
Email Branding Success Stories
Category: Business and Money > Advertising and Marketing Asked by: doctoryes-ga List Price: $30.00 |
Posted:
11 Nov 2002 11:25 PST
Expires: 11 Dec 2002 11:25 PST Question ID: 105407 |
Despite the hype about the branding power of email, I've been unable to find stories about B2B services (executive recruiting, accounting, software integration, etc.) that are actually increasing revenues, profits, ROIs, etc. by consistently emailing their customers. I can find a few stories about successful email "advertising" programs, so please allow me to differentiate: I'm defining "branding" programs as long-term newsletter-oriented relationship building programs that aren't focused on inducements to order now. "Advertising" programs, on the other hand, I'm defining as short-term programs designed to generate immediate dollars. Can you please find me 5 stories about B2B services that are actually improving the bottom line through email branding? | |
| |
|
![]() | ||
|
There is no answer at this time. |
![]() | ||
|
Subject:
Re: Email Branding Success Stories
From: ctw-ga on 13 Nov 2002 09:01 PST |
Hi Doctoryes: The best source that I know of for case studies of successful B2B marketing campaigns, including the use of email for lead generation, branding, and up-selling, is the B2BMarketingBiz newsletter published by MarketingSherpa, available at http://www.marketingsherpa.com. If you go to the MarketingSherpa site, at the bottom of the home page is a search function, where you can seek out and read previously published case studies. |
Subject:
Re: Email Branding Success Stories
From: taxmama-ga on 13 Nov 2002 15:06 PST |
Hi Doctor Yes, I won't post this as an answer, since it would be self-serving. But let me give you a few people and sites that do exactly what you describe - offer free daily or weekly newsletters, and whose names/brands are household words within their market niche and generate solid loyalty and substantial referrals of new clients - worldwide: Rob Frankel - http://robfrankel.com - the Branding maven, himself. Take a look at his daily, FrankelBees list - http://www.frankelbiz.com/ Generates clients, advertising revenues and book sales Eva Rosenberg - I-HelpDesk and WebReview http://www.adventive.com/lists/ihelpdesk/summary.html Daily, or MWF, and Ask TaxMama Fridays http://taxmama.com/AskTaxMama/ generates tax clents, speaking engagements and remarkable loyalty. Allan Gardyne - AssociatePrograms - the Guru of Internet Affinity Program http://AssociatePrograms.com He sells nothing himself, just provides a directory with good information about affiliate programs. Everyone in the industry starts there, despite there being a dozen others in the same market Shel Horowitz - the king of frugal marketing and living http://frugalfun.com His free monthly newsletters and regular posts to newsgroups, his books and his personal style have established him as the expert of frugality. And one of my favorite brands - Rebecca Hines - That Nice Computer Lady |
Subject:
Re: Email Branding Success Stories
From: taxmama-ga on 13 Nov 2002 15:07 PST |
oops. I hit the wrong key Rebecca Hines - That Nice Computer Lady http://www.thatnicecomputerlady.com/ with a name like that, I don't even have to tell you what she does. So, yes, the strategy works. Your TaxMama-ga |
If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you. |
Search Google Answers for |
Google Home - Answers FAQ - Terms of Service - Privacy Policy |