I would like to know what the top 25 online gambling/casino/sports
betting properties are (by domain) and what the source and date of the
information is. Whether they are ranked by hits, visits, stickyness,
etc, is not as important. If you come up with a list shorter than 25
that may work. Also, bonus points for news articles from reputable
sources that point to some analysis of traffic to online gambling
sites. On this assignment, time is of the essence and rapid response
will be rewarded. (That is, we need an answer today, Monday)

---

Clarification of Question by settlemybet-ga on 11 Nov 2002 13:39 PST

We have obtained this data from another source and are no longer
interested in the answer. Thank you very much.

Hello,

Below is a link published in February 2002 to a news article in Media
Life Magazine that includes significant and reputable analysis of
traffic to online gambling sites. The news article is based on a study
conducted by Jupiter Media Metrix/Ad Relevance - a very reputable
online statistics measurement firm across many categories -  including
online gambling conducted in December 2001.

The link below lists the Top 15 Online Gambling Sites as of December
2001 that includes the following information:

+ Site name
+ Total unique visitors
+ Total usage minutes by all visitors
+ Average minutes spent by each visitor

In addition, this page contains a list of the top online casino
advertisers with the following information:

+ Name of advertiser
+ Share of casino market impressions
+ Their rank (when the study was conducted)

Among the statistics referenced by the article in the online gambling
study are the following (pulled directly from this source):

+ Gambling sites attracted an estimated 13.6 million unique visitors
in December 2001.

+ Thirteen percent of online gamblers have households incomes of less
than $25,000 a year, as compared to 11 percent of all internet users.

+ Women gamblers outnumber men by a slight margin.

+ Thirty-six percent of visitors to online casinos are men ages 25 to
54, and 37 percent of visitors are women in the same age range.

+ Fifty-five percent of online gamblers are childless.

+ Some 10.7 million people visited gambling sites from home in
December and 3.9 million visited from work.

+ During December 2001 Internet gamblers whiled away 274 million
minutes on casino sites, an average of 20.2 minutes per month per
person.

Please see this link to see the list of the Top 15 Online Gambling
Sites according to the Jupiter Media Metrix/Ad Relevance study:

http://209.61.190.23/news2002/feb02/feb18/4_thurs/news5thursday.html


I would recommend contacting Jupiter Media Metrix/Ad Relevance and
subscribing to their online gambling site measurement study, for their
upcoming research study in 2003. Until then, I have provided a number
of additional analysis of online gambling site traffic analyses in the
links below.


ADDITIONAL LINKS:

A thorough analysis of the Jupiter Media Metrix/Ad Relevance study:
http://www.comscore.com/news/mm/pr_mm_022002.htm

CNN News Article quoting the Jupiter Media Metrix/Ad Relevance study
statistics (midway through the article):
http://www.cnn.com/2002/HEALTH/conditions/03/17/internet.gambling/

News Article with statistics for the online gambling revenue market
share for Internet, Interactive TV and Mobile Devices from 2000
through 2006:
http://www.informationweek.com/story/IWK20020703S0019

News Article with statistics on the global online gaming market:
http://www.internetnews.com/ec-news/article.php/4_990891

News article quoting alternative sources of online gambling
statistics:
http://cyberatlas.internet.com/markets/finance/article/0,1323,5961_302581,00.html

News article from GamingMagazine about a Greenfield Online research
study conducted in June of 2001 about online gambler preferences
(e.g., how much they spend online, kinds of sites they prefer to
gamble with, etc.):
http://www.gamingmagazine.com/managearticle.asp?c=390&a=629

News.com article analyzing the same Greenfield Online research study:
http://news.com.com/2100-1023-270586.html?legacy=cnet

Harrah's Entertainment link to pay for a thorough study of American
casino gamblers:
http://www.egamingpro.com/description.php3?II=SS-USCasinoGambler02&Lang=US&Menu=Enquete


SEARCH STRATEGY:
online gambling web sites visits
most popular online gaming sites + "visits"
most popular online gaming sites + "impressions"


I hope this information helps you!

---

Request for Answer Clarification by settlemybet-ga on 11 Nov 2002 14:18 PST

Thanks for your effort, but your data is way too old. We were able to
come up with some fresh data from November, 2002 using the Internet.

---

Clarification of Answer by rippo-ga on 11 Nov 2002 14:53 PST

Fresh data from "November, 2002"? Today is November 11th, 2002???  

I have worked in the market research field for quite a few years, and
would strongly caution you on the validity of any "fresh data" from a
study that was designed, polled, collected, analyzed and distributed
for public consumption **in the past ten days.**  The data in the
Jupiter Media Metrix/Ad Relevance market research study above was
published only eight months ago. It takes time to conduct a reputable
research study, and a ten day turnaround time seems an impossible
feat, even for a major research house like Jupiter Media Metrix/Ad
Relevance. I'm tempted to ask for the source of the information you
have collected, but will respect your due diligence.

For the record, Jupiter Media Metrix/Ad Relevance is one of the
leaders - if not the leader - in online market research studies, and
no information on a more recent 2002 study on online gambling (more
recent than February 2002) from them is publicly available for
consumption on the Internet.

I would be careful about sourcing any November 2002 data you may have
obtained and urge you to consider the data provided above for
comparative purposes, if not as your primary source, if for no other
reason than many news sources have publicly referenced this study
already (in line with your request) and it is reputable information
that is available online.

In the case of this question, we originally tried to cancel the question, 
however we were not aware that it could not be cancelled once someone 
started working on it. 

Nevertheless, the researcher who answered the question provided us with 
inadequate data that was over 1 year old. In terms of Internet site usage 
statistics, the area of our inquiry, that is absolutely unacceptable. 

Despite this, we gave this researcher another chance to produce more 
recent and relevant data. However, the researcher instead decided to caution us 
against using the data we had acquired through independent means. 

That kind of attitude, together with the complete uselessness of Internet 
site usage data from 2001, leave us no choice but to request a full refund 
of the amount charged for the answer. 

Thank you for your prompt attention to this matter,

Settlemybet - I was working on the answer provided above for close to
two hours before I posted it, and only saw your question clarification
AFTER I posted my answer on Google (apparently, six minutes after your
clarification was posted.) I cannot take the answer back, but
hopefully the information above complements the information you have
collected, in addition to providing a number of news articles that
provide rich information about online gambling sites and analysis of
usage/traffic based on reputable research studies.