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Subject:
Total viewers of late night television including Leno & Letterman total viewers
Category: Miscellaneous Asked by: joew94-ga List Price: $5.00 |
Posted:
13 Nov 2002 14:50 PST
Expires: 13 Dec 2002 14:50 PST Question ID: 107184 |
During the hours when Jay Leno and David Letterman are on, how many people are watching television (including all network and cable channels). And, how many of the total are watching Leno and how many of the total are watching Letterman. Example answer: 20 million watching TV at the time Leno and Letterman are on. 5 million watching Leno, 4 million watching Letterman and 11 million watching all other shows. And, of course, where did you find this info. Thanks in advance. |
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Subject:
Re: Total viewers of late night television including Leno & Letterman total viewers
Answered By: omnivorous-ga on 13 Nov 2002 16:10 PST |
Nielsen Media Research numbers are generally used to determine who's watching in what; in what markets; and what the demographics are. A Google search strategy will yield more news reports on these two late night shows than you can imagine: Leno + Letterman + Nielsen For example, did you know that the average Letterman viewer is 47? This news report quotes Nielsen as saying that for the final week of September, Leno (NBC) averaged 5.9 million viewers and Letterman (CBS) had 4.1 million; another 6.3 million were watching the next two most-popular shows though none of the Nielsen numbers that are publicly available for this week show share (which makes it possible to track total TV sets that are on). This is a version of MuziNews retained in the Google cache for Oct. 5, 2002: http://216.239.53.100/search?q=cache:6QjyJsONZvoC:latelinenews.com/ll/english/1228510.shtml+Leno+%2B+Letterman+%2B+Nielsen&hl=en&ie=UTF-8 Nielsen bases "share" estimates on their 5,000-home sample to determine how many people are watching at any one time. Ratings points match the percentage of the 106.7 million homes watching, with a 1.0 corresponding to 1,067,000 homes watching. Other Google search strategies: "Nielsen Market Research" Best regards, Omnivorous-GA |
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Subject:
Re: Total viewers of late night television including Leno & Letterman total viewers
From: johnfrommelbourne-ga on 15 Nov 2002 04:25 PST |
............but we get Letterman direct into Australia as well as I am sure other countries do so so if your question is taken as it reads it must be much more. However I suppose your question was meant to be about Americans and Americans only although the word was not mentioned; and clearly the answerer has seen the word "Americans" there also where I did not. John from Melbourne |
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