Jelec...
Thank your for question. Having done web design projects in the past,
I always enjoying viewing new websites and seeing the ideas that
people have. I have visited your website, viewed all the pages and
feel that I can provide some feedback to your questions.
The first thing I would like to do is provide some feedback from a web
design point of view on each of the pages, then address your specific
questions from a consumer point of view. You have several good areas
on the site and some areas where I might suggest some minor changes.
The first impression I get on viewing your index page (and bear in
mind, this is from a web design perspective) is an over use of tables.
This is very common in that tables allow for clean alignment of text
and graphics. Using a background color in the cells and having a
border gives the page a bit of a "jagged" feel to it in that each
table, for example the "Click here to see how the TVBlanket works"
then the "Find out More" table directly beneath it, causes the page to
appear broken, while the question mark and money bag graphics blend
in. Experiment a bit with the tables with out borders or possibly
experiment with color schemes and create a contrasting border color
with the cell background color.
From a navigation standpoint, it is very easy to get where you want to
go and the various pages and their contents are well labeled. The
only suggestion I would make on the navigation side would be to
possibly use the menu you have on your sub pages on the index page.
This gives some continuity to the site.
The information page (about.html) is fine. The honesty in "We do not
guarantee that the TVBlanket will catch every commercial.." is
refreshing and I think will help tremendously.
Your demo page. Here, you may want to think of working out a small
Flash presentation or some simple animated graphics. You could use
the graphics you have on demo1.html (without the text) and use some
simple animations of an arrow and then the screen on the TV changing
when the arrow comes from the TVBlanket, would actually give your
visitors a feel for what the device does. As it is, it does a nice
job of explaining the features of the product and how it works. I
feel that it would get the message across in a more powerful way by
using graphics as opposed to line drawings.
Information Page. Very good explanation of the product in simple,
easy to understand terms. Clearly communicates what it does and how
it does it.
Instructions Page. Great idea! With all the devices we have these
days (how many people's VCR's still blink "12:00"?), knowing up front
what it is going to take to hook up the TVBlanket and get it running
and a visual representation of connecting will save you phone calls
and support issues.
FAQ. A staple of any web page. Good questions that I would ask
myself if I were looking at this device. You may want to place a
picture/graphic of an RF Modulator. Completely off topic: have you
considered offering Universal Remotes and RF Modulators for sale along
with the TVBlanket? People love one-stop shopping and knowing that
when the box arrives, it will have everything they need to get up and
running may be a nice way to generate some additional revenue.
Otherwise, you may want to find some places online that sell these
devices and create links to them (by spawning a new browser
window...keep them on your site!) so people can order them. Maybe on
the confirmation page after they purchase, something like "Need a
remote or cables or RF Modulator? Click Here". Just an idea.
Contact page. Simple, clean and easy to find. Will give people some
confidence they can contact a live person with questions.
Order. I would place your Return Policy and Warranty information
either under FAQ or their own heading in your menu. People will
typically want this information PRIOR to ordering a product.
Overall, I think some fine touches to the layout, graphics and color
scheme and you can have a very nice web page displaying the product.
Now, your specific questions.
1. Does the website clearly explain what the TVBlanket does?
Most definitely. From the index page and throughout the entire site,
it is obvious what this device does.
2. Does using paypal for credit card transactions drive potential
customers away?
A year or so ago, I would have said most definitely. And even now,
some will say that Paypal is not "professional". However, Paypal has
such a strong market presence on the internet and people that purchase
items via the web are used to using Paypal and are familiar with it.
I don't think it hurts, though you may want to look into offering
another merchant service to give people the option AND possibly
allowing an electronic check payment option.
3. What, if anything, do you think would cause a potential customer
from buying the TVBlanket?
A lot of this depends on your definition of a potential customer. I
think you have a valuable product because I have children and I know
exactly how this product would work and could be of value. Off the
top of my head, I think I have heard of something similar in regards
automatically muting commercials and I know some televisions have this
feature now. However, the blocking of inappropriate scenes with the
touch of a button is something that I personally haven't heard of.
There is nothing within your website, content-wise, that would stop
them. All the information about the product is there, it is easy to
find that information and it is easy to order. Some minor touches on
the look and feel of the site and I think you will have a winner.
I hope that my analysis and feedback helps you towards your success.
You have a great idea a product that I think has a nice marketability
and some polish here and there, and you will be on your way.
Thanks again for your request and if I can provide any further
clarification, please let me know.
Regards,
-THV
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