1- Tv show A attracts an audience of 300k in a market with 2500k tv
households on an evening when 1500k are watching tv.  Whats the
program's share.
2- Tv show B has a rating of 8 in a particular market.  If it plans to
buy 18 spots at a price of $14,000, what is the cost per rating point.

3- The marketing Lecture Channel- WMLC radio- broadcasts in a metro
area of one million people.  The area has 300k people who listen to
the radio for at least 5 minutes during an average 1/4 hour period. 
WMLC's (AHQ) persons is 15k.  If an advertiser wanted to get 40 Gross
Rating Points on WMLC, how many spots would he/she have to buy?  If the
LPD is 75, how much does an advertisement on WMLC cost?

Please show work through attached program

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Request for Question Clarification by justaskscott-ga on 22 Nov 2002 20:36 PST

What do you mean by "Please show work through attached program"?  Was
something cut off at the end of your question, or were you unable to
attach something to the question?  (Google Answers is not set up to
allow attachments.)

to answer 1, I believe it is a 20 share from what i understand of how
these things work, but I have no training in this matter so I could
easily be wrong.