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Subject:
advertsing, and ratings
Category: Business and Money > Advertising and Marketing Asked by: dj2965-ga List Price: $20.00 |
Posted:
22 Nov 2002 20:09 PST
Expires: 22 Dec 2002 20:09 PST Question ID: 112988 |
1- Tv show A attracts an audience of 300k in a market with 2500k tv households on an evening when 1500k are watching tv. Whats the program's share. 2- Tv show B has a rating of 8 in a particular market. If it plans to buy 18 spots at a price of $14,000, what is the cost per rating point. 3- The marketing Lecture Channel- WMLC radio- broadcasts in a metro area of one million people. The area has 300k people who listen to the radio for at least 5 minutes during an average 1/4 hour period. WMLC's (AHQ) persons is 15k. If an advertiser wanted to get 40 Gross Rating Points on WMLC, how many spots would he/she have to buy? If the LPD is 75, how much does an advertisement on WMLC cost? Please show work through attached program | |
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There is no answer at this time. |
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Subject:
Re: advertsing, and ratings
From: funkywizard-ga on 22 Nov 2002 21:31 PST |
to answer 1, I believe it is a 20 share from what i understand of how these things work, but I have no training in this matter so I could easily be wrong. |
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