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Subject:
Cable TV Company
Category: Arts and Entertainment > Television Asked by: newideas-ga List Price: $10.00 |
Posted:
23 Nov 2002 21:47 PST
Expires: 23 Dec 2002 21:47 PST Question ID: 113527 |
I want to know how cable companies make money. What are their revenues, what are their costs? How many viewers do you need to break even? Specific information about a company like MTV, Comedy Central, or the like will be useful. |
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There is no answer at this time. |
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Subject:
Re: Cable TV Company
From: kustomkool-ga on 25 Jun 2003 01:34 PDT |
If you are speaking of cable networks (MTV, CNN etc.) historically most have produced more revenue from subscriber fees than from advertising. Depending on the market a typical cable operator would pay a network like MTV something like .50 per home (this was close to an actual figure paid by a cable operator I worked at several years ago) This becomes a bit more complicated when a single entity owns several different channels (MTVNetworks owns MTV, VH1, Nickelodeon etc.) What happens is they tend to pressure cable operators to pay premium prices for the more desirable properties and force them to accept less desirable ones without proven track records. In recent years, advertising revenue has become even more important to cable networks as the stigma attached to cable advertising has dissolved and the advantages of precise targetability of cable have become evident Brand extension and cross marketing are also important sources of revenue...MTV and Nickeodoen producing movies for example. |
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