You are required to select a service that you feel is relevant to
either the Irish teenage market or the 20-30 year old age

a) Apply any services marketing concepts to the service you have
selected clearly covering all relevant components of each concept.

b) Produce a blueprint (macro or micro) detailing the relevant
process. This blueprint must clearly identify fail points (potential
and actual), lines of visiblity and lines of interaction. Clearly
explain your reasoning for selecting either macro or micro