The following is a list, in no particular order, of some of the major
firms that conduct customer satisfaction studies for major financial
institutions.
Market Facts, a subsidiary of Aegis Group plc, is a leading U.S.-
based full service global marketing research consulting and
information company.
http://www.marketfacts.com/
NFO WORLDGROUP is one of the world's leading providers of
research-based marketing information and counsel. NFO Financial
Services provides a full range of consumer and business programs to
address a broad spectrum of financial behaviors, attitudes,
preferences, and the use of financial products and services.
http://www.nfow.com/financialservices/info.asp
Marketing Leverage, Inc. is a management consulting firm focusing
exclusively on marketing issues.
Marketing Leverage, Inc.
78 Eastern Boulevard
Glastonbury, CT 06033
1.800.633.1422
office@marketingleverage.com
http://www.marketingleverage.com/
A C Nielsen
ACNielsen, a VNU company, is the world's leading marketing information
company. With 21,000 employees worldwide offering services in more
than 100 countries, ACNielsen provides market research, information,
analysis and insights to the consumer products and service industries
http://www.acnielsen.com/site/about/
THE RUDDICK INT'L GROUP is a marketing planning and market research
services consulting firm specializing in financial services markets
--- consumer, commercial and mortgage banking-related services.
http://ruddickintl.com/finance.html
MORPACE International assists financial service providers in
understanding their retail and business customers' needs.
http://www.morpace.com/financial-services.htm
National Analysts
National Analysts' financial services practice focuses on issues with
strategic or major tactical impact for banks, brokerage firms and
other financial service providers.
http://www.nationalanalysts.com/industry-expertise/financial-services.asp
Omnibus Studies -- allow many companies to share the cost of major
surveys.
Customer Satisfaction Measurement Association™
"is an association of companies that conducts benchmarking studies to
identify practices that improve customer satisfaction and the overall
operations of members."
Clients include major corporations and governement entities.
http://www.csmassociation.org/
J.D. Power and Associates'
Headquartered in Westlake Village, Calif., J.D. Power and Associates
is a global marketing information services firm operating in key
business sectors including market research, forecasting, consulting,
training and customer satisfaction. The firm’s quality and
satisfaction measurements are based on responses from millions of
consumers annually.
http://www.jdpa.com/businessservices/finance/index.asp
When choosing a company to assist in your assessment of customer
satisfaction look for experience and expertise in your specific field.
Ask for a list of pertinent clients and contact them for thier
opinion of the vendor. Meet the project director you might be working
with and determine if you feel comfortable with him or her. Major
research corporations in the United States subscribe to the ethics and
practices of the Council of American Survey Research Organizations.
Check here for the membership directory:
http://www.casro.org/casromembers_displaypage.cfm
Search strategy: "financial services" "customer satisfaction;
"marketing research" "financial services"; CASRO
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Nellie Bly |
