You've sure brought back some memories for me with this question. In
my search for the answer I found that many people seem to remember
"Jell-O 1-2-3" very fondly, and there is even a petition to have it
brought back (it has 218 signatures so far!):
Jell-O 1-2-3 was made by Kraft Foods, Inc. in the 80's.
Owing to this dessert's popularity, there are many websites which
offer recipes to make your own version of Jell-O 1-2-3. Here are just
a couple of them:
There is a site which has a photo of the Jello- 1-2-3 box and bemoans
the loss of this tasty treat (you are not alone in wanting to see it
on store shelves again!):
I went to the Kraft Foods website and put in a request with their
Customer Service Department:
I also tried calling their 800 number (1-800-323-0768) but as it is
the day after Thanksgiving, the Kraft employees are "enjoying the
Holiday with their families" according to the recording.
There is a person called the "Jell-O-phile" who has a really fun
website with lots of information about Jell-O. ONe of their FAQ's was
about Jell-O 1-2-3 and according to her answer, the product was still
being made in 1996:
"Is Jell-O 1-2-3 still available?
Jell-O 1-2-3 was still in current production as of January 1996,
albeit not appearing on every supermarket shelf. You could try calling
Kraft General Foods at the number on the box (1-800-431-1001) to find
out a market in your area that carries this product.
Marilyn J. ("Jell-O") Felling, firstname.lastname@example.org, January 1996"
She also offers a recipe to try:
"How do you prepare Jell-O 1-2-3?
After adding the boiling water, the mixture was blended for 30
seconds, then blended at high speed for 1 minute, then add a cup of
ice water and blend on high for 1 more minute. You fill each glass
HALF FULL, then refill the glasses completely in the same order. It
"automatically" separates into 3 layers upon chilling. Basically they
call this gelatin with 2 toppings (on the box). Molding this product
is NOT recommended."
There is a book about Jell-O called "Jell-O: A Biography" by a woman
named Carolyn Wyman which mentions this product:
"She also includes a recipe to replace the once popular self layering
Jell-O 1-2-3 which was introduced in 1969. It was removed from
production in 1996. It is one of the most frequently asked questions
at the Jell-O Gallery: 'Will they ever make Jell-O 1-2-3-again?'"
In my Jell-O travels I found the online resume of a doctor who did
marketing research for Jell-O 1-2-3 from 1969-1970; you may want to
contact him about whether marketing had anything to do with this
For a scientific aside I did find this tidbit:
"One of the major uses
of colloidal solutions that I remember was the application of
surfaces onto metals - teflon pans. However I beleive they use a
technology now. Controlled precipitation can be used to apply
The most visible use of colloids by the public was a product that I
believe is no longer available in the US---Jell-O 1,2,3. Remember the
stuff that separated into three layers."
This site, whose content was written in 2001, attests to the fact that
Jell-O 1-2-3 made a comback around that time. It seems to say the
product did not continue, though:
Of course Jell-O does have its own site, too:
There's also a Jell-O Museum:
The Official Jell-O site has a store and they don't offer the mix for
Jell-O 1-2-3 but they do list a number to call for information:
"If you need any assistance, or have questions regarding your order,
please call our Customer Service group at 1-800-435-0917. Hours of
operation are 7:00 a.m. - 4:00 p.m. (Central Standard Time). You can
also email us at any time at
http://www.kraftfoods.com/html/main/ask.html and we'll be happy to
The closest thing I found on the official website was a new recipe for
"JELL-OŽ 10-minute Thanksgiving Fruit Whip". The top layer looks the
same as the top layer of Jell-O 1-2-3:
This site of "Product failures" lists Jell-O 1-2-3 as a failure that
was "successfully rejuvenated" -- but I have not found one instance of
availability or any information on this supposed comeback.
I've come to the conclusion that Jell-O 1-2-3 may have made a comeback
somewhere around 2001, but it's gone now. I checked eBay and all they
had available were molds and recipes books, etc. Although I am not
sure you'd want to buy and eat Jell-O 1-2-3 if it were found on eBay.
I'm going to call Kraft on Monday and ask what happened to this
product. I'm now very curious to find if they will bring it back, and
why it was pulled in 1996.
I hope this helped in your search for the fate of layered Jell-O.
Thanks for bringing this childhood favorite back to mind.
JellO 1-2-3 sale purchase store
Jello 1-2-3 marketing
kraft foods jell-o
3 layer Jell-O
3 layer Jell-O what happened to
Jell-O 1-2-3 for sale box
Why was Jell-O 1-2-3 removed from market in 1996
layer Jell-o 1-2-3
JELL-O 1-2-3 DESERT MIX
Jell-O 1-2-3 mix purchase online
Clarification of Answer by
02 Dec 2002 08:48 PST
First off thank you for the great rating, tip and compliments. This
has been a very interesting journey, I have to say. I called Kraft
today and asked them about Jell-O 1-2-3 and the representative did a
bit of searching and told me that it was reintroduced in 1988 in
limited areas (Detroit, MI; Youngstown, OH; Chicago, IL; and
Minneapolis, MN) and expanded a bit in 1989 but was discontinued in
1994 due to poor sales. The rep said that when a product is
discontinued it's because the company doesn't feel it is selling
enough and there is not enough demand. I told her about the product as
she didn't know exactly what it was, and told her about the petition
online and how many sites have people saying they wished it'd make a
comeback. Right now there's no way that I have to purchase it and I'd
wager if you did find any it'd be many years old. I'm sorry it isn't
available, but maybe you can try one of the many recipes offered
online. I don't know how close it would come to the original, but it's
worth a try until Kraft brings it back again (hopefully!).
Thanks again for the tip and rating and compliment. It's been my
pleasure to research this for you.