I need some information on Tasty Baking Co...the maker of TastyKakes.

What is their current situation with regards to performance and
strategic posture (mission/objectives/strategic policies)?

What is the corporate structure, corporate culture?

What is the external environment?  Societal, task

What strategic alternatives and strategies would you recommend?
What should the company do now and why?

Any other information would be helpful.

Hello rwh1955 

Thank you for your question about Tasty Bake Co. 

Their current situation with regards to performance may be available
in their annual report at http://www.tastykake.com/annual_report.html

 
According their report their mission/objective is 

"committed to capturing for our shareholders the full value of our
knowledge, our expertise, and our ability to produce sweet baked goods
better than anyone else." They also state a possible future strategy
by " using the expertise gained in the mass merchandise market to
enter the in-store bakery market, where we’ve identified an
outstanding opportunity that requires only a modest investment of
resources."

What is the corporate structure, corporate culture?

This is less clear from their website, but it would appear to be a
standard format with a CEO and board of directors. and this is
followed by distributors, wholesalers, and national sales customers
would need local managers or sorts.

They suggest to contact them via email at
communityrelations@tastykake.com for any questions.
http://www.tastykake.com/contacts.html

It appears that Tasty Bake Co. has had some legal issues with the
National Labor Relations Board.
http://www.ll.georgetown.edu/Fed-Ct/Circuit/dc/opinions/00-1030a.html


The external environment would appear unfavourable, as they note in
their own Annual report.  According to the  Philadelphia Biz Journal 
they are expected to make a 3Q loss.
http://philadelphia.bizjournals.com/philadelphia/stories/2002/09/23/daily46.html


As to what they should do? Well because we are only information
researchers it is hard to suggest anything specific. The best we could
do is research corporate strategies in general.

From my own basic awareness of these things here are a few ideas that
could be considered.

Consolidate your resources/cut costs
Expand, open more stores outlets?
Increase marketing- radio/TV/newspaper campaigns, sponsorships of
events?
Target new markets with new products or marketing style?
Target particular socio economic geographic areas?
Offer a new  value adding service?
Acquire other related resources/companies suppliers of sugar for
example?

Why these things should be done ( ie what the advantages of each
strategy would be ) I'm not really sure but presumably it improves
brand awareness and association with the product encouraging people to
buy more.

These are just ideas though, I'm not an expert in corporate issues
though.

But please bear in mind that the usual disclaimer applies as
"Answers and comments provided on Google Answers are general
information, and are not intended to substitute for informed
professional medical, psychiatric, psychological, tax, legal,
investment, accounting, or other professional advice."


I hope this inspires you a little more. Should you require any
clarifiations please feel free to ask.

kind regards

rcd-ga

google search strategy

Tasty Baking Co.
"Tasty Bake Co." corporate strategy OR structure

thanks