Hello juliayz1,
A webpage on the State University of New York briefly summarizes
differences between new media and traditional media. While traditional
media was more focused on programming for mass audiences, new media
tends to be more directed to a specific audience with more targeted
programming. In new media there are more channels available (including
the vast number of internet websites), and in the case of old media,
there were fewer channels, or in the case of cinema and newspapers,
there are fewer options available. Another difference is that in
traditional media, the viewer or reader passively takes in
entertainment or information. In new media, viewers and readers are
now able to control or manipulate the content, while being more
immersed into the entertainment and information in a way not possible
with traditional media.
Traditional vs. New Media
http://www.fredonia.edu/department/communication/schwalbe/cm350/tsld019.htm
Not only is it important to be a good writer and provide accurate
information or good entertainment, but in new media where there are so
many different choices, the bar is raised because there are more
channels (or information outlets) competing for audiences. It is still
important to have quality entertainment and information, but it is
also now important to display the information in such a way that is
attractive to consumers.
An article from the Indiana University School of Informatics discusses
some of the trends of continuity and change. "New and old media skills
often overlap and combine into new, diverse skill sets. New media
professionals need to have a solid footing in not only computer
technologies, but also in all older media styles that came before. The
new breed of communicator not only has to be a good writer, but a good
computer programmer; not only a talented artist with a brush, but also
a talented artist with a computer tablet, keyboard, and mouse."
What is new media?
http://www.newmedia.iupui.edu/get.php?s=whatis
Here are some more links that discuss the differences and similarities
between traditional media and new media:
The following article, "A toast to the New Media" argues that "In
reality, traditional media is simply responding to the needs of the
time.":
http://www.blonnet.com/businessline/ew/2001/06/27/stories/0327c153.htm
A summary of a debate at MIT entitled "New Media, New Contents"
http://web.mit.edu/m-i-t/conferences/pool/panel_5.html
I found that an article from http://poynter.org was an interesting
read, but it is no longer available on their website. You can read it
using the Google cache however at:
://www.google.ca/search?q=cache:TdaJnMfQE-UC:www.poynter.org/research/nm/nm_mann98.htm+%22traditional+media%22+%22new+media%22&hl=en&ie=UTF-8
Hopefully this will answer your question and give you some useful
links to explore. If you need any clarifications regarding this
answer, let me know using the "Request Clarification" feature and I
will do my best to further assist you.
tisme-ga
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