We are looking for an outsider review of our website 
http://www.royalfashions.com
 
We would like your suggestions and comments on our site for:

1) how to make it a successful website for customers?
2) how to convert visitors to customers? and
3) how to improve ranking on the search engines?

We would like the reviewer to go through the source file and comment
if it is optimised correctly for the search engines.

PS: We would like to have comments/critics from other webmasters and
co-users of google on these points.

Though I like the layout of your site, it would probably help your
search engine ranking if you had some text on the home page that
describes what your company does and what the site is about. many
search engines give this precedence over meta tags these days, so the
most important thing to do is have a good first paragraph on your home
page.

A good site to check out to optimize for search engines is
www.selfpromotion.com

To add to Funkywizard's good advice, you might consider putting
descriptions of your images in the <ALT> tags.  For example, for this
image

http://www.royalfashions.com/images/main_right.gif

...your <ALT> text might read "Beautiful African jewelry and
fashions."  <ALT> text for products should say what the product is
(Shell necklace, $19.95", etc.).  Search engines do view <ALT> text as
content, and <ALT> text makes your site accessible to people who use
text only browsers.

--Missy

Hey guys, thanks for your comments. They are very much appreciated. I
will definitely follow then.

Regards,
Vik.

Funkywizard hit it on the head with the text on your index page.  Very
important for spidering and search engine optimization.

From surfing around your site, the "ALT" tag, as pointed out by Missy,
will definately help as well.  Other ideas that popped up:
-On the free gifts page, I would remove any links to pages that
contain no info, i.e., "up tp $50" (which has a typo, by the way. the
links says "upto" as opposed to "up to") and the "$51-$100" page. 
Either that or put something on those pages to the effect of "No
offers at the current time".
-Item names/descriptions.  On your catalog pages, you may want to name
the items or give a description.  For example: item # AFJ-1021.  On
the catalog page, you may want to list it as "AFJ-1021 Hand Crafted
Necklace" because just looking at the catalog page, I didn't know if
it was the sweater or the necklace that I was looking at.
-Shipping and Returns.  This page only has return information, not
shipping.  You may want to put some information here regarding how you
ship, links to the various shipping companies you use in order to
trace, etc.

Other than that, a very fast loading, easy to navigate site that is
well laid out and very aesthically pleasing.  Nice job.

Regards,

-THV

Dear THV,

I appreciate your comments. Thank you very much for your time and
efforts to point out the possible improvements. Thanks again.

Vik.

Poor spelling is unprofessional and could cost you potential
customers, I found these errors:

All Rgihts Reserved  
Your monwy will be refunded immediatelly
http://www.royalfashions.com/shipping.php