What is the Magazine advertising market(total dollars spent for
magazine advertising)for the Riverside and San Bernardino counties of
Southern California?

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Request for Question Clarification by darrel-ga on 07 Dec 2002 11:52 PST

Hello--

I'd be happy to try to help.

But could you please clarify? Are you asking how much do organizations
and individuals who live or are based in Riverside and San Bernardino
counties spend on advertising? Or are you asking how much publications
in these counties take in on an annual basis in advertising revenue?

Thanks,

darrel-ga

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Clarification of Question by mwgw-ga on 07 Dec 2002 12:09 PST

I am writing a business plan and I need to know what the total market
is I will be selling advertising to for companies that advertise in
Magazine's in the inland empire of southern California. For example...
The advertising market is 250 gazillion dollars in Riverside and San
Bernardino counties according to I-know-everything advertising
counsel. If more clarification is needed please contact me.

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Request for Question Clarification by darrel-ga on 07 Dec 2002 12:57 PST

Mwgw--

Thanks for the added information.

I'd like to be as exact as possible when retrieving this information
for you. In the advertising world, companies will be most likely to
advertise with those publications that have the demographics that meet
their targeted potential customer.

Could you please tell us what the likely demographic be of your
readers? I may then be able to focus the search on the market revenue
for that particular demographic. Or, are you looking for something
more general than that?

Thanks,

darrel-ga

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Clarification of Question by mwgw-ga on 07 Dec 2002 13:34 PST

Darrel
Thank you a very good question... Here is the low down.

The readers of this magazine will be travelers. The magazine is
distributed through hotels in the guest rooms as a service to the
traveler helping them find dining, shopping, maps and entertainment.
Reader profile: 71% married
                58.4% male 
                41.6% female
                51.3% business travelers
                50% college educated
                49% Professional or Managers
                48.7% vacation or relocation

Advertiser profile: Any business that offers a travel related service
or product and is in a given geographical area around a given hotel.

I don't think you need to get to precise, what I need are accurate
numbers in somewhat general terms. If you know what I mean. IE: the
total dollars spent on magazine advertising in Riverside and San Berdu
counties was XXX.XX million.

Darrel if you would like to speak to me let me know and I will email
my telephone number.

Thanks
Mike