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Q: promoting our business on the internet ( Answered,   2 Comments )
Subject: promoting our business on the internet
Category: Business and Money > Advertising and Marketing
Asked by: daisymay1-ga
List Price: $25.00
Posted: 11 Dec 2002 10:59 PST
Expires: 10 Jan 2003 10:59 PST
Question ID: 123160
What is the easiest,quickest and most cost effective way to get our
company name in front of everyone and customers who need plastic parts
and components manufactured

Request for Question Clarification by robertskelton-ga on 11 Dec 2002 12:25 PST
Do you have a website? Are you based in the USA or elsewhere?

Request for Question Clarification by kriswrite-ga on 11 Dec 2002 12:35 PST
Does your company have a website?

Clarification of Question by daisymay1-ga on 11 Dec 2002 13:45 PST
We are based here in Washington State and have a web page listed at
Hope this helps
Thanks again
Subject: Re: promoting our business on the internet
Answered By: haversian-ga on 11 Dec 2002 18:56 PST
Hello Daisymay,

   Popup, pop-under, banner, and other internet advertising has been
relatively ineffective, and is only getting more so.  With the failure
of schemes to get your name out so people will seek you out if they
need your services, you need some way to have your company show up
when someone is seeking the services you provide.  When people need
information online, they start with their favorite search engine, so
your best bet would be to work to establish a high search-engine
ranking.  Pick two or three search engines or portals (such as Google,
Yahoo, AOL) and work on getting your name to show up for the types of
queries you want.

More directly, you can pay to have your name come up.  Google offers a
number of highly-regarded ad options which allow you to set the
keywords you would like your ad to be displayed in response to.  For
example, you could select "injection molded plastic" as three target
words; whenever these words occur in a Google Search, your ad would be
displayed.  Details are available at :// 
Analagous services are probably available at other sites.  You might
also try other forms of advertising, but you want something that lets
you be *very* targeted - there's no point displaying information on
custom injection molding to someone looking for disposable diapers.

Between targeted advertising and high search engine placement, you
should be doing fairly well.  Those are the two big cost-effective
ways to attract more business.  There are certainly other things you
can do, but they may suit your business less well.

Best wishes,

Subject: Re: promoting our business on the internet
From: ragingacademic-ga on 11 Dec 2002 11:24 PST
daisymay1 -

Not to appear self-serving, but I would recommend Google's adwords
select program.  Go to -

for more information.

Subject: Re: promoting our business on the internet
From: bobthedispatcher-ga on 11 Dec 2002 11:43 PST
As a user - not employed by Google, and an Adwords advertiser, I will
say that it really is a great way to get your name out in front of
people searching.  Be sure to select the keywords carefully to target
the right people, and have a well written ad, and you will have an
amazing amount of people attracted to your site!

Remember, once you get them to your site, you still need to get them
to order, so plan ahead!

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