Thanks for your question on chiasmus. I subscribe to chiastic quotes
from http://www.chiasmus.com so I was familiar with this literary
The book you're looking for is probably, "Never Let a Fool Kiss You or
A Kiss Fool You," by Dr. Mardy Grothe. It's quite possible that Dr.
Grothe was on a book tour in the UK and was interviewed by the BBC.
Dr. Grothe is a psychologist from Boston who also has a background in
management consulting. The magazine "Inc." did a 1984 cover story
calling him a pioneer in the emerging field of "business therapy."
"NLaFKYoaKFY" is Dr. Grothe's first language book, having contributed
on three business-related projects with Peter Wylie, "Problem Bosses:
Who They are and How to Deal With Them," "Problem Employees: How to
Improve Their Performance, and "Can This Partnership Be Saved?:
Improving or Salvaging Your Key Business Relationships"
Additional Books on Chiasmus:
Pardon Me, Do You Know What Chiasmus Means?
From "The Concise Oxford Dictionary of Literary Terms" by Chris
"chiasmus [ky-AZ-mus] (plural -mi), a figure of speech by which the
order of the terms in the first of two parallel clauses is reversed in
the second. This may involve a repetition of the same words:
"Pleasure's a sin, and sometimes sin's a pleasure" --Byron or just a
reversed parallel between two corresponding pairs of ideas . . . . The
figure is especially common in 18th century English poetry, but is
also found in prose of all periods. It is named after the Greek
letter chi (x), indicating a "criss-cross" arrangement of terms.
Masters of Chiasmus include Winston Churchill, JFK, Oscar Wilde,
George Bernard Shaw, Ralph Waldo Emerson, Shakespeare, Benjamin
Frankin, and Confucius. You can read their contributions here:
The Double Chiasmus:
For a review of Dr. Grothe's book published in hardback by Viking in
From the BBC:
Spoonerisms are a result of changing around, especially accidentally,
the initial sounds of two or more words when speaking, eg,
'well-boiled icicle' for well-oiled bicycle. Others include 'sky as a
height', 'nark staked', and 'dain brammage'.
Chiasmus is a figure of speech, where wit is conveyed through the
reversal of words or phrases in clauses. Often used in verse, it
becomes a poem of parallels. The word comes from the Greek letter Chi,
which looks like an X. Most chiasmus follow an ABBA method, where word
or phrase A is used in the a clause, then B, then B again, and finally
A. A good example of this would be, 'Never let a fool kiss you, or a
kiss fool you'. Some chiasmus can become lengthy to the point they are
not obvious in their symmetry.
Additional Stylistic Devices:
Glossary of Rhetorical Terms with Examples:
Forging Alliances with Words:
Shaping Science with Rhetoric: The Cases of Dobzhansky, Schrödinger,
and Wilson. Leah Ceccarelli. xii + 204 pp. University of Chicago
Chiasmus in Antiquity, John Welch, editor, Research Press reprint,
Chiasmus in the Book of Mormon:
Favorite Chiasmus Quotations:
I checked best prices entering the ISBN at
http://www.isbn.nu/welcome.html and found a "like new" copy of Dr.
Grothe's book at half.com for $3.50.
I trust this is the word and book you're seeking. If there is
additional information you require, please don't hesitate to ask for a
clarification. I love researching the things I love. Language is
sure one of them!
Best holiday wishes, Oliver