I am looking for tools, that help me to analyse and optimize our
online Marketing for 2 and more e-Commerce Sites.

I am interested in:

Campaigns > Views > Clicks > Leads > Sales.

I understand affiliate programs or keyword advertising (AdWords, etc)
also as Campaign.

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Clarification of Question by springshopping-ga on 21 Dec 2002 10:21 PST

Is my question detailed enough?

Hello:

I am assuming that you want marketing software that will help you in
marketing of your websites along with a detail record of website
activity. Although there are numerous software in the market that
cater to this very need of the customer but I have compiled a short
list of only those software that pertain to small e-commerce
businesses. Please note that these are top of the line software in the
industry today. Following is the list:

USEFUL MARKETING MANAGEMENT SOFTWARES AND TOOLS

Commerce Manager
http://www.ythk.com/CommerceManager.asp

CC Campaign Manager
http://www.cctechnology.biz/cccampaignmanager.asp

Market Soft
http://www.marketsoft.com/products_solutions/leads.html?referral=gaMktgProcAut

Broadcast
http://www.mailworkz.com/seasons_greetings.htm

Aprimo
http://www.aprimo.com/main/home.asp

Sun Bear Marketing Software
http://www.sunbearsoftware.com

Marketing Pilot Software
http://www.marketingpilot.com/marketing/marketing_software.htm

Maximizer Enterprise
http://www.maximizer.com/solutions/maxent/marketing.html

Site Track
http://www.sitetrack.info

Web Content Wizard
http://www.webcontactwizard.com

PostMaster Express
http://www.webcontactwizard.com

You may also find the following software useful:

Great Plains Software
http://www.greatplains.com

Front Range Solution
http://www.frontrange.com/goldmine/fo2000_sales.asp

Dharma Technologies
http://www.dharmatechnologies.com/email.html

Useful Search Terms:

'Marketing Management software'
'Marketing Management tools'
'Internet Marketing'
'Online Marketing'
'Online Marketing Management'

I hope that you will find the answer useful. Please clarify if you
have further questions. I will be obliged to answer them. Thank You.

Sincerely,
leader-ga

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Request for Answer Clarification by springshopping-ga on 27 Dec 2002 05:38 PST

hello leader:

this is a very extensive list of products. I didīnt knew lotīs of
them. Unfortunately most of them a marketing software or e-mail
marketing tools in general.

I am looking for software tools for tracking Campaigns > AdViews >
AdClicks > Leads > Sales of our online advertisement to claculate
their respective rates and ROI. AdServers in general calculate only
ClickThroughRates (CTR). I want to go further. Example: I would like
to know which Campaign  is performing well on ROI.

I have found so far (soem of them a way to pricey for us...):

http://www.memetrics.com/ ($49,000 for a one-year license - argh!)

http://www.manticoretechnology.com/vcm.asp

http://www.spaceprogram.com/services_ariel.html (describes our need
very well)

I found these packages here:

http://www.clickz.com/res/analyze_data/article.php/1556241


If you have more questions, ask please.


Thank you,
Bjoern.

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Clarification of Answer by leader-ga on 28 Dec 2002 12:27 PST

Hello:

Thank You for providing me an opportunity to clarify. I am listing a
few tools that may be more relevant to your needs. These  tools are
more likely what you need.

Following is a list:

Advert Pro
http://www.advertpro.com/features.shtml

Track –Star
http://www.247realmedia.com/index.html

Campaign Analyzer
http://www.247realmedia.com/index.html

PathTrax
http://www.pathtrax.com

Open Ad Stream and Open Advertiser
http://www.247realmedia.com/index.html

Other software that may be of interest. ( Although they do not meet
your specific requirements.

For Banner Advertisings

Ban Man Pro 
http://www.marketingpilot.com/marketing/campaign_management.htm

Other Uses

Marketing Pilot Software
http://www.marketingpilot.com/marketing/campaign_management.htm

Useful Search Terms:

'Ad campaign software'
'Ad tracking software'
'Advertising software'

Again I thank you for your cooperation. Please clarify if you have any
more questions.

Sincerely,
leader-ga

hello leader:

you provided me a very extensive list of links. And you even provided
more links after my Request for Answer Clarification. Thank you very
much!

It seems like there are not much of the software packages i am looking
for...

Thank you - very detailed answer!

-- springshopping-ga --

One of the leading packages today is ValueAd.com AdXpress technology
Everyone who get out of the contract with Dart or 247realmedia switch
to AdXpress. I think reasons are :
no contract
no minimum
great value
Quova geo targeting
low discrepancy
perfect intuitive interface

my 2 cents as an Expert :)