Hello GA researchers, 
I am starting a Chinese takeout restaurant in Coral Springs, FL
specialized in providing authentic Chinese food. The business model is
going to be free delivery, pick up, and eat-in(limited to 10 persons).
I am building a web site for updated menus as well. I have come across
many names, eg. Crazy Wok Chinese Takeout, or New Wok Chinese Takeout,
or a more Chinese one" Mei Wei" ,but I really think I need some
professional help in setting up a brandable name for my restaurant,
great if I can later on francised on it.
Another piece of info to clarify it is that the local people mostly
family oriented with average annual household income of $50,000.
Please feel free to ask clarifications before answering. I am willing
to pay this amount of money for this kind of question.  I will give 5
star for good answers though.

Thank you.

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Request for Question Clarification by lot-ga on 14 Dec 2002 16:44 PST

Hello allentino-ga
Just to clarify, for the benefit of researchers, you mentioned
'professional' help. Are you looking for resources such as focus
groups, marketing agencies and design consultancies that assist with
branding issues, and perhaps bodies that help check across the states
to ensure that nobody else is using the same name so you can actually
trademark the name.
... Or are you simply wanting a personal brainstorm from a researcher,
and a list of names as ideas as you mentioned some background details
which 'set the scene' for a possible ideas flow.
regards
lot-ga

Hi allentino,

Good day and thanks for your question. Naming a restaurant is like
naming a baby. It requires a lot of thought to it

During my search on the internet, I came across an interesting
article, titled "The Name Game" which relates to naming restaurants,
published on the Philadelphia citypaper. It can be viewed at
http://citypaper.net/articles/011801/nc.names.shtml

"Naming a restaurant after yourself implies a goodly amount of
culinary self-confidence"
http://www.squaremeal.co.uk/news/display.php?CategoryID=6

"There is nothing wrong with naming a restaurant after yourself. If
you have the talent to put your name where your mouth is, then go
ahead and do it. That is exactly what Kevin Shikami did whith his new
and nifty West Hubbard Street restaurant named Kevin"
http://www.kevinrestaurant.com/

" A businessman plans to open a Chinese restaurant in Denver named
"Mao." It's too bad that naming a restaurant after a genocidal tyrant
is considered chic. What's next, a German restaurant named "Adolf"? "
http://www.doctorweevil.org/archives/000019.html

If you don't want to name your restaurant after yourself, you should
choose one which :
* Should be easy to pronounce by everyone
* Should indicate yhat your restaurant is Chinese
* Should be positive, and attractive

In addition to the name, the font used in your signboard should be
oriental-like...there should be a Chinese look to it.

Here in Chennai (India), the Chinese restaurants have the following
names :
- China Town
- Copper Chimney
- Wang's Kitchen
- The Canton
- Oriental Express
- Mignight Express
- Blue Ribbon

I hope this helps you in naming your new restaurant. All the best in
your new venture, an do inform us of it's name.

If you have any clarifications, please don't hesitate to ask. Thank
you for using this service and have a nice day.

Warm regards,
aditya2k

Search
"naming a restaurant"
"chinese restaurants"

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Request for Answer Clarification by allentino-ga on 14 Dec 2002 22:01 PST

aditya2k, 

Thanks you for the answer.
I am amazed by all the information you provid in such a short time,
however, I am looking for some more specific names; Names that will
picture a bright yellow lemon, so fresh and alive, yet still retain
its Chinese flavor. I was initially thought of "Lemon Li", but I
didn't like to include lemon in the name. Please take another shot.

Regards

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Clarification of Answer by aditya2k-ga on 15 Dec 2002 00:39 PST

hi,

Instead of lemon li, how about :

limon
  limon hut
  limon corner

or maybe

lee mon
  lee mon palace
  lee mon inn
  lee mon restaurant
  lee mon hut

Other names could be :

yellow dragon
red dragon
royal dragon
oriental pearl
dynasty
ming golden china
the great pearl of china

Will be willing to think of more names if you wish

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Request for Answer Clarification by allentino-ga on 16 Dec 2002 10:53 PST

Hi, thanks for the names. I am seriously considering to choose between
"crazy wok" and "Blue Ginger".  Can you give some opinions on each?

Thanks,
Allentino

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Clarification of Answer by aditya2k-ga on 16 Dec 2002 16:00 PST

Crazy Wok definitely sounds more Chinese than Blue Ginger, which, in
my opinion, doesn't sound Chinese at all.

I also like the suggestion by lot-ga in the comments - "Great Wok of
China". If I were to choose a Chinese restaurant (by name) between
Crazy Wok, Great Wok of China & Blue Ginger, I would definitely go to
either of the first two.

aditya2k

Thanks aditya2k! You really saved me from this endless naming
searching headache. digsalot, my restaurant delivers within 5-mile
radius from 5764 wiles Rd, coral springs,fl- if you are close enough. 
Also lot, I really liked your suggestiones. I am very satified with
your guys' help. Keep up with the good work and eat a lot of good
Chinese food.

Lo Fat Wok ?????????

You may have named it yourself in your question and clarification. 
"The Five Star Lemon" - For lip smackingly good Chinese food. - - And
I'm stuck here with a can of La Choy.  How far do you deliver?

"The Great Wok of China" 
"Planet Wok"
"Wok Around the Clock"

Regards lot-ga

"Blue Ginger" may not be brandable. Some celeb chief (Ming Tsai?) on
Food Channel has a place by that name.