I want to find an article with detailed analysis in the use and
results of the general electric multifactor model - for the downstream
oil industry, in particulary - but a good, heavy analysis on the
results and how to allocate capital is desired.  The model is used to
prioritize markets, classify, and allocate capital.

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Request for Question Clarification by omnivorous-ga on 21 Dec 2002 08:59 PST

Daveresearch --

I've done an extensive search for a case study using the GE/McKinsey
multifactor analysis and have found none.  Beyond an Internet search,
I've also checked into several fee-based research services including
Expanded Academic ASAP and Infotrac.

Here's what we can identify for you:
*  1 book that treats the topic, including details on the GE model
*  two journal articles that cover it
*  one detailed web description of the GE analysis model
*  a pair of case studies that put describe GE's strategic
decision-making but probably have limited descriptions of quantitative
aspects of the multi-factor model

There's also at least one person who would come highly recommended as
a source for further research.

Please let me know if this would be adequate as an answer.

Best regards,

Omnivorous-GA