I'm looking for examples of products/services that saw rapid sales
growth/adoption because the manufacturer/provider changed default
settings or configurations to make a product more user friendly.  I
want to be able to support statements like this: "XYZ product was on
the market for quite a while and didn't sell.  Then, the company made
a simple change to the user interface that made the product much
easier to use/configure.  This led to rapid adoption."  Key themes I
am trying to capture are reducing complexity, pre-configuration,
reduding barriers to adoption.  Three or four tangible examples of
well known products/services would be great.

Hi wheels,

I was intrigued by your question and put in some time on it, as I'm
sure several other researchers did as well. I finally had to give up
because I had only found one example that might be useful to you, but
I thought I'd pass that one along (it's about some very successful
changes Toyota made to their small pickup trucks to make them more
palatable to the American market):
http://www.brian894x4.com/Hiluxdifferences.html

Best of luck,

ericynot-ga