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Q: Marketing sizing / Sales volumes for Sports Gels ( Answered,   0 Comments )
Subject: Marketing sizing / Sales volumes for Sports Gels
Category: Sports and Recreation > Training
Asked by: stratiq-ga
List Price: $5.00
Posted: 05 May 2002 10:40 PDT
Expires: 12 May 2002 10:40 PDT
Question ID: 13222
Marketing sizing information for Sports Energy Gels

Clarification of Question by stratiq-ga on 05 May 2002 10:42 PDT
I am looking for marketing sizing / sales volume / unit pricing
information /and any other information that will be helpful in
understanding this commercial aspects of this niche market segment.
Subject: Re: Marketing sizing / Sales volumes for Sports Gels
Answered By: mit-ga on 05 May 2002 15:07 PDT
Hi stratiq.

Well, there isn't much information out there about the sports
nutrition market, and less-so regarding the sports gel market.

Looks like it may run you a bit more than $5 for the answer to this

The Nutritional Business Journal has a report for $149 that includes
the following data and charts:

"The first table breaks out sports nutrition supplements into 4
categories: Powders/Formulas, Pills / Capsules, Hardcore Sports Drinks
(like Weider's American Bodybuilding brand), and nutrition bars.
Dollar sales and growth rates are given for the years 1996 through

In the second table, a list of the top 16 Nutrition Bar companies and
their sales are listed for the years 1996 through 2001. For the
remaining companies 120 or so companies that sell nutrition bars, an
aggregate sales figure is estimated and a Total Wholesale sales figure
listed. In addition, a total Consumer Sales figure for the bars is
listed for 1996 through 2001. Companies on the list include: Powerbar
(Nestle), Balance Bar (Kraft Foods), Clif Bar, PR* Nutrition
(Twinlab), Pure Protein (Worldwide/Rexall), Country Life, MET-Rx
(SourceOne/Rexall), SportPharma (Promax), Genisoy and EAS (Myoplex).

The third and final table breaks nutrition bar sales and sports
supplement sales down separately by sales channel. The sales channel
breakout includes $M sales for Natural Food/Health Chain Stores, Mass
Market, Mail order, Multilevel/Network marketing, practitioners and

[ ]

Other reports here:
[ ]
[ ]

In the Business 2.0 article "Power Bar's Obsession: Power Consumers,"
by John Gaffney (May 02, 2002) outlines some of Power Bar's marketing
[,1653,40137,FF.html ] 

A chart showing the breakdown of the various sports gels: 
[ ]

Additional market data resources:
[ ]
[ ]

Hope this gets you started.

Clarification of Answer by mit-ga on 05 May 2002 15:17 PDT
A couple more resources that may be handy:
Google's directory of sports energy bars and gels
Epinions comparison of gels
[ ]
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