Hi stratiq.
Well, there isn't much information out there about the sports
nutrition market, and less-so regarding the sports gel market.
Looks like it may run you a bit more than $5 for the answer to this
question.
The Nutritional Business Journal has a report for $149 that includes
the following data and charts:
"The first table breaks out sports nutrition supplements into 4
categories: Powders/Formulas, Pills / Capsules, Hardcore Sports Drinks
(like Weider's American Bodybuilding brand), and nutrition bars.
Dollar sales and growth rates are given for the years 1996 through
2001.
In the second table, a list of the top 16 Nutrition Bar companies and
their sales are listed for the years 1996 through 2001. For the
remaining companies 120 or so companies that sell nutrition bars, an
aggregate sales figure is estimated and a Total Wholesale sales figure
listed. In addition, a total Consumer Sales figure for the bars is
listed for 1996 through 2001. Companies on the list include: Powerbar
(Nestle), Balance Bar (Kraft Foods), Clif Bar, PR* Nutrition
(Twinlab), Pure Protein (Worldwide/Rexall), Country Life, MET-Rx
(SourceOne/Rexall), SportPharma (Promax), Genisoy and EAS (Myoplex).
The third and final table breaks nutrition bar sales and sports
supplement sales down separately by sales channel. The sales channel
breakout includes $M sales for Natural Food/Health Chain Stores, Mass
Market, Mail order, Multilevel/Network marketing, practitioners and
Internet."
[ http://shop.store.yahoo.com/nbj/spornutenbar.html ]
Other reports here:
[ http://shop.store.yahoo.com/nbj/sports.html ]
[ http://www.nutritionbusiness.com/ ]
In the Business 2.0 article "Power Bar's Obsession: Power Consumers,"
by John Gaffney (May 02, 2002) outlines some of Power Bar's marketing
techniques.
[ http://www.business2.com/articles/web/0,1653,40137,FF.html ]
A chart showing the breakdown of the various sports gels:
[ http://nscserver.cals.arizona.edu/nscweb/new/sn/HPbevcomp.htm ]
Additional market data resources:
[ http://www.mindbranch.com/catalog/product.jsp?code=R310-0293 ]
[ http://www.mindbranch.com/page/catalog/find/2e6a73703f616374696f6e3d736561726368266272616e63683d636f6e7326696e6475737472793d666426736563746f723d66642d6e757472.html
]
[ http://www.supplementinfo.org/industry/marketplace.htm ]
[ http://www.businessweek.com/investor/content/sep2001/pi20010922_0512.htm
]
Hope this gets you started.
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