Dear primaxis,
Thanks for your question. First, let me request that if any of the
following is unclear or if you require any further research – please
don’t hesitate to ask me for a clarification.
You requested information about the mountain biking market – following
is the data I was able to find, with relevant citations – there is a
lot here; as a minimum, US unit sales are included, but there is a lot
more.
Mountain Bikes Sales Data – 2002
****************************
The following data is based on a quarterly survey administered by the
NBDA – National Bicycle Dealers’ Association:
+ In 2Q02, “non-suspension mountain bike sales dropped 33.35 percent
from 9.24 to 6.17 percent of total unit sales”
+ Non-suspension mountain bikes as a category declined from 5.34
percent to 3.38 percent of dollar sales
+ Average price of a non-suspension mountain bike dropped to $224 from
$232 in 2001
+ “Front-suspension mountain bike sales grew from 25.01 to 26.19
percent of unit sales, but declined in dollar volume from 28.21
percent to 27.07 percent”
+ Average selling price for a front-suspension mountain bike was $424,
down from $453 in 2001
+ “Full-suspension mountain bike sales increased from 3.23 percent to
3.41 percent of total sales.”
+ Full-suspension mountain bikes as a category grew from 9.97 percent
to 10.82 percent of dollar volume.
+ Average selling price for a full-suspension mountain bike was $1,300
compared to $1,240 in 2001.
Source:
NBDA reports bike sales, average prices declining
Bicycle Retailer and Industry News; Laguna Beach; Sep 1, 2002;
More on 2002 Mountain Bike Sales –
*******************************
Fred Clements, the National Bicycle Dealers Association's executive
director: "Mountain bikes as a whole have fallen off, but they haven't
gone into the toilet; it's just that what was once a major part of the
market-the rigid mountain bike-has virtually disappeared. If you add
rigid, hardtail and dual-suspension bike sales together, it still
amounts to 35.7 percent of total (bike) sales. It's still an important
market for the IBD.”
Source:
Innovation keeps upper-end mountain bike market rolling; Vernon
Felton; Bicycle Retailer and Industry News, Laguna Beach; Oct 1, 2002;
Vol. 11, Iss. 16; pg. 70, 2 pgs
2001 Data
*********
+ 43 million bicycle owners in the United States
+ Total number of bicycles sold in 2001 – about 11 million
+ total spending on bicycles, parts and accessories grew to $5.9
billion in 2000 from $5.5 billion in 1999
+ Mountain bikes 36.8%, average price $455
Breakdown of 2001 bicycle sales by type:
--------------------------------------------------
*** Mountain 36.8% - 4,048,000 units ***
Youth 26.1%
Comfort 20.8%
Hybrid 8.8%
Road 4.4%
Other 3.1%
Average selling price in 2001 by type –
------------------------------------------------
Road $1,181
Mountain $455
Hybrid $408
Comfort $337
Youth $199
Source:
Pedaling, if Not in the Tour de France
New York Times; New York, N.Y.; Jul 21, 2002; Julia Meurling;
Bicycle Retailer Data
*****************
Bicycle Retailer confirms average selling price of $455 but claims
mountain bikes make up 55% of sales by unit.
http://www.bicycleretailer.com/bicycleretailer/business_resources/article_display_resources.jsp?vnu_content_id=1123007
OUTDOOR PRODUCTS CARRIED BY STORE TYPE
**************************************
Percentage of category carried by retail stores.
Mountain Bikes:
All retailers: 17.9%
Outdoor specialty (single store format): 15.6%
Outdoor specialty (multiple store format): 12.7%
Source:
Outdoor Retailer, 21 (11): 14(4), November 2001
Independent Bike Shop Stats
***************************
“Within the mountain bike segment, there was a continued trend toward
suspension bikes, with both front suspension and dual-suspension
sub-categories showing growth. Non-suspended mountain bikes were
responsible for the decline in the category overall.”
See more at –
http://www.nsga.org/public/pages/index.cfm?pageid=147
General Industry Report
***************************
A lot of statistics going back to early 1990s, some Mountain Bike
stats as well, and global stats –
http://www.bicycleretailer.com/bicycleretailer/images/pdf/statistics.pdf
Overall Bicycle Sales US
************************
+ 1998 US sales 11.1 million bicycles with wheel sizes of 20 inches or
more
+ 1997 US sales11.0 million
+ 1996 US sales 10.9 million
+ Most recent bicycle sales peak was reached in 1993 - 13.0 million
+ All-time high occurred in 1973, when sales reached a record of 15.1
million
+ 62% of bicycles are sold through department, discount and toy
stores; average price - $105
+ 30% are sold through specialty bicycle retailers; prices begin at
$200 and average $345
+ 8% are sold through full-line sporting goods and sports specialty
stores
Source:
Research Alert, 18 (2): 9, January 21,2000
Recreation Data (1996)
***********************
“Of 30 recreational activities measured, off-road/mountain biking
scored the highest overall RQI (163) in this year’s Recreation
Roundtable research of outdoor recreation in America.”
And –
“Mountain biking is the fastest growing outdoor recreational activity
in the U.S. In 1983, 200,000 Americans owned mountain bikes. Today
that figure is 26 million. Mountain biking makes its debut as an
Olympic sport at this year’s summer games in Atlanta.”
Source –
http://www.funoutdoors.com/research.html
Trek
*****
“Trek doesn't reveal specific sales figures. But from June 1999 to
June 2000, road bike sales were up 40 percent from the year before,
said Nate Tobecksen, Trek spokesman. Total Trek sales, of all types of
bikes, were about $300 million in 1999.”
Source:
Wisconsin State Journal (Madison), July 25, 2000
I hope this response adequately addresses your request. Please let me
know if you are in need of additional information concerning this
query.
Thanks,
ragingacademic-ga
Search Strategy:
"mountain bikes" "unit sales"
"mountain bikes" "unit sales" worldwide |
