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Demand seems quite high. Please see the following sources:
Hot Beetle convertible arrives just in time for cold weather
http://www4.fosters.com/autos/articles/auto_1112b.asp
"I asked VW of America officials why they were introducing a
convertible at this time of year, and they said it really didn’t
matter when they rolled out the New Beetle ragtop, since the entire
first year’s production of about 30,000 vehicles already has been
spoken for. In fact, they said, some customers placed their orders as
long as four years ago, and anyone who has waited that long for a New
Beetle ragtop isn’t going to complain about getting it in December or
January."
The Car Connection Web Site
http://www.thecarconnection.com/index.asp?article=5473
"Total U.S. New Beetle sales should be boosted back up to the
80,000-unit level it was for its first two full years of 1999 and
2000. Officials predict that all convertibles are already spoken for
with dealerships, and the first year’s production will move out right
away, assuring VW another couple years of solid New Beetle sales."
Auto Express by Martin Sharp (Tuesday 16th July 2002)
http://www.autoexpress.co.uk/?http://www.autoexpress.co.uk/news/ae_news_story.php?id=28370
VW is hoping the new Beetle cabrio will give the" whole range a lift,
as sales of the hard-top have tailed off in the past 12 months. Bosses
want to recreate the excitement and enthusiasm which greeted the
Beetle's launch in 2000, and emulate the popularity of the original
convertible Beetle. That car sold more than 333,000 units during its
30-year production run."
VW Beetle Convertible Looks Good, Priced Higher by John McElroy
http://www.wwj.com/ease-zine/stories/30a1002.html
"Whereas the Cabrio sold about 14,000 units a year, the new Beetle is
expected to hit between 33,000 and 35,000 a year. VW thinks it can
more than double sales."
2003 VW Beetle rag top is worth the wait By JIM MATEJA (Fri, Nov. 29,
2002)
http://www.bayarea.com/mld/bayarea/classifieds/automotive/4619163.htm
"Beetle sales in 2002 are expected to reach 55,000, down from 65,000
in 2001 and 81,000 in 2000. Every year since the Beetle resurfaced and
grabbed 84,000 buyers in 1999, sales have traveled south. VW is
counting on the convertible to renew interest in the machine and
account for 33,000 sales out of a total of 75,000 for 2003. Having
tested the Beetle convertible, can't help but feel 33,000 is a gross
underestimate. When that 1999 model appeared, folks were standing in
line to get their hands on one, eager to hand over a blank check and
let the dealer fill in the amount. VW had estimated that if all the
planets lined up right, it would sell 60,000 Beetles that first year.
Missed the mark by 24,000 units, a pleasant surprise."
Beetle convertible modelled for young women By David Booth (10/29/02)
http://autos.canada.com/national/researching/RoadTests.aspx?year=2024
"So it's little wonder that Volkswagen's launch of the new convertible
is an Ocean Beach, Fla., extravagance far out of proportion to the
1,900 topless Beetles it plans to sell in Canada next year."
I contacted VW directly, and a sales rep said this:
"Dealerships have been taken lists for as early as 2 years ago."
Search Strategy:
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Thank you,
jbf777-ga
GA Researcher |
