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Q: Client Segmentation in Computer Industry ( No Answer,   1 Comment )
Question  
Subject: Client Segmentation in Computer Industry
Category: Business and Money > Advertising and Marketing
Asked by: leslieliu-ga
List Price: $5.00
Posted: 08 Jan 2003 20:18 PST
Expires: 07 Feb 2003 20:18 PST
Question ID: 139632
To manage my clients, how should I segment them in usefel respects? By
revenue, profibility, and potentiality? Kindly advice me with specific
standard and a well-organised methodology.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Client Segmentation in Computer Industry
From: omnivorous-ga on 09 Jan 2003 09:07 PST
 
Leslieliu --

Segmentation depends on your objectives.  If you feel that
understanding their business objectives and competitive environment is
important, you may want to segment them by industry.  If you are
emphasizing a particular technology, you may segment them by how much
they're using that technology -- or by potential use of the
technology.

In an established practice, management should have you focusing on the
most-profitable clients.

Best regards,

Omnivorous-GA

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