I need to research how to create a customer relations surveys.
Any and all help would be appreciated.

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Clarification of Question by mrmatt-ga on 09 May 2002 08:56 PDT

I'm looking for sources, accessible from the Internet

Hi! 

According to the CRMGURU.com CRM or Customer Relationship Management
is a business strategy, which requires a philosophy that focuses on
the consumer (http://www.crmguru.com/content/answers/whatiscrm.html).
Having this in mind you are correct in making a move to create a CRM
survey.

CRM surveys could indeed help a company in its market research if done
properly. Planning the survey, identifying objectives, and measurement
criteria must be done before actually conducting the survey.  The
following websites could provide a great help in providing a
background about CRM surveys:

Survey 101 - A Complete Guide to a Successful Survey    
http://www.perseusdevelopment.com/surveytips/Survey_101.htm
Customer Surveys - An Integral Part of the CRM Process
http://www.perseusdevelopment.com/surveytips/crm.html

If you want to get more background please read the following white
papers from the Perseus website.
http://www.perseusdevelopment.com/surveytips/whitepapers.html

Beware: Online Surveys Are Seductively Easy
http://www.clickz.com/em_mkt/b2b_em_mkt/article.php/959351
 
CRM Success – Overcoming the Myths, Avoiding Failure
by Chris Selland, Managing Director, Reservoir Partners
http://www.crmcommunity.com/news/article.cfm?oid=BFED6BDE-5675-4CD1-BB92FCC634C9073E

The Itoolbox CRM
http://www.crmpeople.com/articles_and_news.html



Another issue you should address is the software that you could use
for he CRM survey. The following websites provides lists of vendors:

Avoid disaster when picking your CRM vendor
http://searchcrm.techtarget.com/qna/0,289202,sid11_gci820446,00.html


COMM Web
http://www.mediabrains.com/client/commweb/bg1/shortlist.asp?SessionID={5434BBB2-8C08-4E64-A35E-F6E833B673E2}&ct_categoryID={4D608A17-E8A7-11D4-9C0E-00D0B77CF74C}&ct_categoryname=Customer+Relationship+Management

Various websites provide online survey services for free or for a fee:

Survey Assistant
http://or.psychology.dal.ca/~wcs/hidden/home.html

Spark Lit
http://www.pollit.com/

Web Analysis
http://www.webenalysis.com/onlinepolls.asp


Search terms used:
crm survey basics software reviews

Hope this will help you in your research.

Regards,
Easterangel-ga

lots of free/cheap software to create basic surveys.  more advanced
stuff, you'd have to have custom built.

go here - http://download.com.com/3120-20-0-1-3.html?qt=web+customer+surveys

nice thing about cnet is you can sort it by the user rating, and in
this case survey gold looks decent (only 10 reviews, hard to really
tell)...might work for you at the right price.

GOOD LUCK.

It depends on whether you have more time or more money. If you are
like me, it more time than money. I would get a Flash Animator program
and make my own. It is very easy and you can compile the answers in
your web account or send them to an e-mail account. A good shareware
program that is very easy to learn and makes surveys and such quickly
and easily is 3D flash Animator 3.5 from Insane tools. I found it at -
http://deru.tucows.com/preview/220667.html or you could visit the
Insane toll website at: http://www.insanetools.com .

Crys-ga