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Q: Dropped from 3rd place to 76th overnight ( Answered,   0 Comments )
Question  
Subject: Dropped from 3rd place to 76th overnight
Category: Computers > Algorithms
Asked by: ipoint1-ga
List Price: $5.00
Posted: 09 Jan 2003 07:47 PST
Expires: 08 Feb 2003 07:47 PST
Question ID: 139836
Hello,

Our website, www.eliminator-pepper-spray.com held 3rd place under the
keyword 'pepper spray' in Google. Overnight it dropped from 3rd place to 76th
place.

Somehow we changed our meta tag title from <TITLE>Pepper Spray</TITLE>
to <TITLE>New Page 2</TITLE>.

Would this be the reason for such a drop in rank? We have been doing
this for a while and can not figure it out.

Thank You,
Robert Martello
Answer  
Subject: Re: Dropped from 3rd place to 76th overnight
Answered By: robertskelton-ga on 09 Jan 2003 13:01 PST
 
Hi Robert,

Changing the title is almost certainly the reason. You probably
noticed in the search results for pepper spray, almost every site in
the top 30 has the keywords in the title. Having only those two
keywords in the title would have been a major factor for your #3
position.

There is a good chance everything will be back to normal in a day or
two. Next to your listing in the results is the date Jan 8 2003. This
means that you were picked up by Google's Freshbot. It is highly
likely that it will look at your site again today or tomorrow, and
with your title tag changed back, that would right things.

Here's a comment from WebMasterWorld, which I highly recommend
visiting regularly (free registration required).

I just did a search for Mount Widget This State where the state name
is spelled out in full and consists of two words. The third ranked
site (out of 46,700 matches) had PR of 2 and basically no text (four
photos, all as widgetN.jpg, no ALT).
How did it get there? Both the title and the H2 tag were precisely the
string "Mount Widget, This State". The site which had two pages in
positions 1 and 2 had a longer title, but it included these four words
in that order (separated by other words).
http://www.webmasterworld.com/forum3/6581.htm

The easiest way to experiment with rankings in search results is to
change the title tag of pages which have a low ranking - so you can't
do much harm. If Google visits once a month, change it once a month
(Google visits once a day, change it once a day) until it does well
for the keywords you choose. However, if you are already #3, most
webmasters wisely don't change a thing.


Search strategy: personal experience

I hope this answers your question - feel free to ask for clarification
on any part of my answer.

Best wishes,
robertskelton-ga
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