I own a multimedia company that authors and designs CD-ROM.  I am
trying to write some copy about the advantages of using custom
interactive CD-ROM as a sales and marketing tool.  I would like your
research to help me answer these questions that I believe could help
me write this copy.  What are the advantages of using a custom
interactive CD-ROM as a sales and marketing tool?  Is an interactive
CD-ROM more effective than print material?  Why should I consider
using CD-ROM for my sales piece over print material or in addition to
print material?  I am not talking about very static or powerpoint
driven CD-ROM's I am
talking about custom built CD-ROM that uses Macromedia Director to
create the content.  I know it can be used as push marketing to a web
site and that would be interesting for our clients but I want to know
is there are any other reasons why my customers should consider
interactive CD-ROM for marketing their product/service.

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Request for Question Clarification by easterangel-ga on 09 Jan 2003 22:39 PST

HI! Would looking at different custom CD-ROM makers and how they
benefit their clients through the product be accepted as a legitimate
answer? (For example case studies?). Just let me know. :)

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Clarification of Question by mr4698-ga on 12 Jan 2003 19:02 PST

While looking at other custom CD-ROM makers and how they benefit their
clients through their products would be half of the answer.  I would
love to know if there were any independent studies or survey's or
articles that talk about the advantages/benefits of CD-ROM as a sales
and marketing tool. I would like to show how CD-ROM is more cost
effective than print and should be used in place of or in conjunction
with print material.  Again, I am talking about robust CD-ROM's. 
CD-ROM's that are highly interactive and enable the user to "talk" to
the disc.  Basic question again is "why should my customers consider
interactive CD-ROM for marketing their product.  Perhaps case studies
would be beneficial as an answer - anything that will prove my case
for using CD-ROM for sales and marketing purposes.  Thank you for your
help - this is very important to me.