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Q: SMS and Wireless Marketing Newsletters / reports ( Answered,   3 Comments )
Subject: SMS and Wireless Marketing Newsletters / reports
Category: Business and Money > Advertising and Marketing
Asked by: itsmechang-ga
List Price: $50.00
Posted: 10 Jan 2003 02:06 PST
Expires: 09 Feb 2003 02:06 PST
Question ID: 141106
Can you please advise what are the best SMS / Wireless Marketing
Newsletters  on the web. Specifically I am looking for those
newsletters / reports that focus on applications, case studies and
trends within the industry. To help you i have attached a sample site
which focuses on case studies -
Subject: Re: SMS and Wireless Marketing Newsletters / reports
Answered By: ragingacademic-ga on 10 Jan 2003 04:54 PST
Dear itsmechang,

Thanks for your question.  First, let me request that if any of the
following is unclear or if you require any further research – please
don’t hesitate to ask me for a clarification.

You requested a list of the best SMS and wireless marketing
newsletters on the Web.

From what I’ve been told, the absolute best newsletter in the industry
is Fierce Wireless – they don’t have very good archives, but you can
subscribe at –

Other good newsletters and portals include:

AllNetDevices Wireless and Mobile Channel

List of many newsletters in the wireless space –
typically these are all quite good –

ThinkMobile and mCommerce Times are especially recommended.

C|Net’s wireless channel –

CIO Wireless Communications Research Center –

TelecomWeb’s Wireless Data –

Wireless NewsFactor – real time wireless news from around the world –




Wireless Week’s daily newsletter

Wireless 3.0

I hope this response adequately addresses your request.  If it does
not, let me know – and we will work together to make sure that you
receive the information you were expecting.  Please also let me know
if you are in need of additional information concerning this query.


Search Strategy:

None – Based on personal knowledge and bookmarks.

Request for Answer Clarification by itsmechang-ga on 10 Jan 2003 05:40 PST
This reponse you have provided is based on "wireless applications /
devices such as phones, networks". It is not sms or "wireless
marketing". In order to help, I have provided other sites of the type
of information that I am looking for are
or You will notice
that in all three sample sites provided they all provide "marketing
applications" using SMS or wireless technology. Please focus your
search on this.

Clarification of Answer by ragingacademic-ga on 11 Jan 2003 10:11 PST
itsmechang -

Thanks for your clarification request.
I will provide you with the additional information shortly.
Don't worry, I intend to work with you on this until we locate the
information sources you are after!


Clarification of Answer by ragingacademic-ga on 13 Jan 2003 14:35 PST
Dear itsmechang,

Here are some additional newsletters and sites that may better address
your needs –

Mobile Marketing and Advertising Awards

See especially the winners –

Includes a case study on every winning site; lots of innovative uses
of SMS, including combinations with TV/radio.

Interested in newsgroups?
The following newsgroup is dedicated to wireless marketing; it is
based in the UK –

AllNetDevices, a newsletter I highlighted last time (I think…) often
has insightful wireless commentary – for examples, see the following
articles by David Haskin-

The homepage for the AllNetDevices newsletter is here –

marketingfix is sort of a blog; they compile all wireless marketing
related news on the following page –

SMSToday, based in the UK, is not marketing-specific, but it is SMS
specific –

And, it does have a marketing-specific page at –

XIAM is an interesting source of mobile messaging applications
incorporating MMS and SMS across a variety of industries –

TheFeature is a mobile Internet community –

All of the presentations from SMS 2002 Mobile Marketing Strategies are
online at –

Carbon Partners manage a newsletter on SMS and mobile marketing –

e-Spectations does mobile marketing and offers several case studies
(see rightmost column) –

mformobile also seems to be a rich source of information on the mobile
industry, although only some of what you will find here is
marketing-specific –

I hope this additional response helps to more adequately address your
initial request.  Please also let me know if you have additional


Search Strategy:

"sms marketing" newsletter
"sms marketing" newsletter "case studies" trends applications
"wireless marketing" newsletter "case studies" trends applications
"wireless marketing" newsletter
Subject: Re: SMS and Wireless Marketing Newsletters / reports
From: shek_ar-ga on 10 Jan 2003 02:24 PST
For more specific answers,please supply more details,like region(e.g.
,target market(e.g entertainment,ticket sales,etc.)In case it is a
general query I shall answer it accordingly
Subject: Re: SMS and Wireless Marketing Newsletters / reports
From: shek_ar-ga on 10 Jan 2003 02:31 PST





I do not know If this is what you want....There are endless answers to
your question as it is very general.Also check out for
(INDIAS largest mobile supplier.)
Subject: Re: SMS and Wireless Marketing Newsletters / reports
From: itsmechang-ga on 10 Jan 2003 03:00 PST
I have looked at your suggested sites and none of them accept for answers the question. The sites provided are
SMS / Wireless companies, but none produce a "newsletter" on the total
industry. please refer to the link above for a flavour of what I am
looking for. I DO NOT want a list of companies simply selling SMS or
wireless applications. I am looking for "newsletters" on the industry.
These can be produced by either companies or industry associations.

If you are looking for specific regions, then UK, Europe, South East
Asia, US and Australia are my preferences. However a "newsletter" on
trends, applications, MMS, SMS, ticketing etc from other countries are
ok too. The key is that it must be in "newsletter" or "industry

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