Google Answers: names of marketing professionals

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Q: names of marketing professionals ( Answered, 0 Comments )

Question

Subject: names of marketing professionals
Category: Business and Money > Advertising and Marketing
Asked by: sakauf-ga
List Price: $40.00

Posted: 16 Jan 2003 00:28 PST
Expires: 15 Feb 2003 00:28 PST
Question ID: 144102

Here's a toughy - where can I find a list (names and contact info) of
"corporate card" marketing professionals, most of whom work for large
card-issuing companies like VISA, MasterCard, American Express, etc. 
Titles I'm looking for could include Marketing Manager, Marketing
Director, and Product Manager.  I am not looking for THE top marketing
people in the company...but rather people that have marketing
responsibility for corporate cards (experience with cards to
individual consumers is of little value to me.)  There may be DOZENS
of these people at each of the larger companies.  Publications or
websites that this group frequents would be of some value to me as
well...if you happen to know that too.  Thanks!!

Request for Question Clarification by pafalafa-ga on 16 Jan 2003 13:39 PST

Are you expecting to have the names and contact info as your answer,
or do you just want to be directed to some sources where you could get
that type of contact information -- probably for a price!

Clarification of Question by sakauf-ga on 17 Jan 2003 10:04 PST

I am only expecting to be directed to good SOURCES for this
information (name and phone (or emails).)  Your ratings for answers
are impressive.  Hopefully you'll be able to help with my question ;-)

Answer

Subject: Re: names of marketing professionals
Answered By: missy-ga on 19 Jan 2003 21:21 PST

Hi Sakauf, You're right, you've laid a toughy on us, but I think I've nailed down what you need. As you surmised, there are dozens of people responsible for marketing corporate cards for each organization. Something that might surprise you is that these organizations are not the actual card issuers - cards are issued by member banks belonging to the associations, which set standards for issuance, data transmission, and authorization. Simply put, Visa, MasterCard, are brand names, and member banks are given permission to market their cards under these brand names. To obtain the contact information for the marketing professionals, you have to look to the member banks. Some organizations are less than forthcoming with the information, however. Complete contact information is available - at a price, assembled by a card industry specialist. Mastercard offers several types of corporate cards, issued by more than a dozen member banks: For Corporations http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp I've broken the contacts down by specific card. Each page gives the full listing of the responsible marketing personnel: MasterCard Corporate Multi Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=multilist MasterCard Corporate Purchasing Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=purchasinglist MasterCard Corporate Fleet Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=fleetlist MasterCard Corporate Card® - US http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellist MasterCard Corporate Card® - Asia Pacific http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistAP MasterCard Corporate Card® - Canada http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistCA MasterCard Corporate Card® - Middle East http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistMA MasterCard Corporate Card® - Europe http://www.europay.com/brands/Brands_corporate_products_page.html MasterCard Corporate Card® - Latin America http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistLA MasterCard Payroll Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=payrollCard MasterCard Incentive Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=incentiveCard MasterCard Flex Benefit Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=benefitsCard MasterCard Relocation Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=relocationCard MasterCard Travel Per Diem Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travelPerdiemCard Obtaining contact information for Visa Corporate Card marketing personnel is much less straightforward - Visa is very guarded about releasing any information at all. Though they offer business products: Visa - For business http://www.international.visa.com/fb/main.jsp ...they buried their contact list for corporate cards! I did find it, though: Visa Corporate Cards http://usa.visa.com/business/commercial/visa_corporate_apply.html?it=il_/business/commercial/commercial_cards_apply.html For truly buried contact information, one need look no further than the privately held American Express Company: AMEX for Corporations http://www.americanexpress.com/homepage/corporations.shtml No mention of marketing personnel for Corporate Cards was made anywhere on the site, nor was I able to find it in their 2001 Annual Report. I turned to the "Key People" listing for AMEX at Hoovers, and was rewarded with a name: President, Global Corporate Services, TRS: Edward P. Gilligan This is the fella you need to get in touch with to get the marketing personnel contact information. His e-mail is unlisted, however. To contact him, you'll need to send snail mail or call the Headquarters and ask for him: American Express Company World Financial Center, 200 Vesey St. New York, NY 10285 Phone: 212-640-2000 Additional contact sources are available in directory form from Thomson Media for $485. The final chapter of the book details contact information for industry executives, including marketing personnel: 2003 Card Industry Directory http://www.cardforum.com/cid_demos/chp-summaries.html#13 ...and a searchable electronic version available in "modules" for $195 per module: Card Source One http://www.cardforum.com/html/csoord.shtml Thomson Media also offers several card industry magazines and other publications, including Card Marketing and Card Management. You can learn more about these publications, sample them and/or subscribe at CardForum: Card Forum - The Electronic Resource for the Card Professional http://www.cardforum.com/index.htm I hope this is the information you're looking for! If I can be of further assistance, please don't hesitate to ask for clarification. I'll be glad to help! --Missy Search strategy: I started with each corporate website and dug around until I found the relevant contacts. If it wasn't available from the company itself, I searched on the company name at Hoovers.com. Additionally, I searcher for [ corporate card marketing ] with Google.
Request for Answer Clarification by sakauf-ga on 20 Jan 2003 12:16 PST Missy, you have provided some good information which may be helpful, but I won't know until I talk to the folks with the directory. As my original question indicated, I am not looking for the top marketing people within the organizations, but rather the mid to lower level marketing people, of which there may be several dozen per company. The sample pages from the directory Card Industry Directory look like they contain the top/main marketing people, but PROBABLY not the rest of "marketing troops." I've contacted them to find out. If I can't get this from them, I'll still be stuck. Any other thoughts? I'll be looking an for a way to "accept" your answer so you can collect for your eforts.
Clarification of Answer by missy-ga on 20 Jan 2003 13:18 PST Hello again, Though the directory pages shown do list the "head honcho" for each company, the phone numbers are the general lines, not their direct extensions. Calling these numbers will get you a secretary or assistant who, 9 times out of 10, can either fax/e-mail a list of middle and lower marketing personnel or can point you to the person who can. Do keep in mind that the Mastercard/Visa companies are made up of thousands of member financial institutions - it makes more sense to these institutions to list only the top person. The people lower on the totem pole aren't considered "important" enough to list. In the case of AMEX, its cards are issued by its subsidiary, American Express Centurion Bank. As a privately held company, they're very close-mouthed. To get the "little guys" information, you'll have to go directly through them. I've dug extensively in the companies' corporate sites to try to find more information for you, have tried numerous Hoovers and Dun & Bradstreet searches, and have utilized several publication databases in the hopes of scratching up more, and have unfortunately come up empty handed. I do not have access to any further specialized information, and find myself fresh out of ideas. While digging some more for you, I did come across a company which claims that it does have access to specialized information. I'm hesitant to suggest it, as it is remarkably expensive, but since you're still looking for more ideas, perhaps they might be worth an inquiry: Rapid Intelligence http://www.rapidintel.com I'd like to make a few telephone inquiries for you, but find that I cannot today - financial institutions are closed, as it's MLK Day! I will try this tomorrow, to see if I can find more leads for you. While I appreciate your willingness to try to compensate me for my time, I must insist that if you find the final results insufficient, you let me know so I may have the answer removed. I'd rather give someone else the chance to try to provide you with better information than leave you with an answer you find lacking. Please give me until the close of business tomorrow to try to reach telephone contacts, then you can decide from there how we should proceed. -- Missy
Request for Answer Clarification by sakauf-ga on 20 Jan 2003 17:39 PST Missy...making some calls tomorrow would be great. Do you have the ability/willingness to do this type of thing on a semi-regular basis? I searched the google policies and did not see anything that prevents this Based on how I have had to have names "researched" in the past (I am an executive recruiter), I sense that you know what you are doing. I would be willing to pay per name, and could be open to other ideas.
Clarification of Answer by missy-ga on 20 Jan 2003 18:03 PST Wow! I'm very flattered that you'd ask! If you have work that you'd like me specifically to do, you can always post your question with my name in it. If I don't spot it right away, a colleague surely will and let me know about it, and I'll do my very best to make sure you're taken care of. I'll hop on the phone tomorrow morning as soon as I've shooed the Monsters off to school and see what I can wring from contacts at local financial institutions. Expect more before 5PM EST. --Missy
Clarification of Answer by missy-ga on 21 Jan 2003 13:49 PST Hi sakauf, After speaking with contacts at National City Bank, KeyBank, Charter One Bank and SkyBank today, I'm afraid my news is grim. In order to obtain contact information for "middle guys" outside of the ones already listed above, you have to contact the "Card Services" department for each issuing bank - you would need to know which Corporate Card is issued by what bank. They might or might not give you the names of the people working under them (for example at different branches), but they typically do not release any employee information except for designated contact people (those listed in directories and web contact lists). I'm afraid I've reached the end of my resources for this, and have run up against the proverbial brick wall. I'm sorry I couldn't get any further. Please let me know how you'd like to proceed with this. If you are not satisfied with the information I've found, I will ask the Editors to remove the answer so someone else can try. --Missy

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