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Q: Purchasing Keywords ( Answered,   1 Comment )
Subject: Purchasing Keywords
Category: Computers > Internet
Asked by: fawn845-ga
List Price: $6.00
Posted: 20 Jan 2003 09:25 PST
Expires: 19 Feb 2003 09:25 PST
Question ID: 145964

Recently we were approached by a company offering to sell us keywords.
 They tried to sell us on the idea that every time a person typed in
the particular keyword in to a search engine such as Goggle, Yahoo or
MSN that our site would immediately come up instead of the search
results.  Our site would also come up if the search term was just
simply typed into the address bar as well.  They informed us that most
all new computers were capable of using this new technology, and others
would just simply install it on their computers if they did not have
it all ready.  We would like to know Goggle’s opinion on this service.
 We have long strived to get top rankings on Goggle and maintain our
site in a way that is search engine friendly without employing any
spamming or other illegal techniques.  We would hate to use this
service or even be affiliated with it if it is something that is not
legal with Goggle’s terms of service.  Any input would be appreciated.
 Thank you!
Subject: Re: Purchasing Keywords
Answered By: theta-ga on 20 Jan 2003 11:10 PST
Hi fawn845-ga,
   From the information that you have provided, it would appear that
the company's product is some sort of a browser plugin that hijacks a
users search to display affiliate pages.

   Google's take on this matter has been clearly stated on their
"WebMaster Info" page :
      - Google Information for Webmasters
        ( :// )
  It states :
  "Some SEOs may try to sell you the ability to type keywords directly
into the browser address bar.
   Most such proposals require users to install extra software, and
very few users do so. Evaluate such proposals with extreme care and be
skeptical about the self-reported number of users who have downloaded
the required applications."

  So, although by buying the company's services, you would not be
violating Google's Terms of Services, you should still be cautious,
and check out the company's product thouroughly first.

   In my opinion, most users would avoid installing a product that
hijacks their searches and takes them to other pages without any
choice. For eg., if I go to search on Google or Yahoo, it is because I
want to use their services, and I would not take kindly to some
softwares attempt to take me to a completely different page, without
giving me any choice in the matter. This may result in a loss of
goodwill for your company.
   Also, please note that this software does not try to improve your
rankings on any search engine. From the info you have provided, it
appears that the software monitors text that the users types on a
webpage, and instead of allowing that text to be sent to a search
engine, directly sends the user to an affiliated page, completely
bypassing the search engines. This may have some privacy concerns.

    Also make sure that the software being peddled by the company is
not one of the known search engine hijackers that surreptitiously
install themselves on a users computer without their permission. Some
known search engine hijackers are : Ezcybersearch, Browserwise,
Jethomepage, Netsearch, Lop.Com, EzSearchBar,,
EzCybersearch,, CNSMin, HuntBar, Xupiter.

   Try to do some online research on the company and the product,
before you make your final decision.

   Hope this helps.
   If you need any clarifications, just ask!

Google Search Terms Used : browser search hijack
Subject: Re: Purchasing Keywords
From: davel-ga on 27 Jan 2003 15:12 PST
i have written a 15 page whitepaper about thinks you can do before,
during, and after the sumbission process. It is online in the tool
section of my website

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