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Q: American Top 40 with Casey Kasim ( No Answer,   2 Comments )
Question  
Subject: American Top 40 with Casey Kasim
Category: Business and Money
Asked by: uzzz-ga
List Price: $20.00
Posted: 22 Jan 2003 04:00 PST
Expires: 28 Jan 2003 17:00 PST
Question ID: 146904
What do individual radio stations pay to carry a syndicated radio
program such as American Top 40 with Casey Kasim? Does the fee vary by
audience size?
Answer  
There is no answer at this time.

Comments  
Subject: Re: American Top 40 with Casey Kasim
From: lebrija-ga on 23 Jan 2003 14:12 PST
 
Radio Sations pay nothing to air the show. They get it on barter. This
means that the syndicator (producer) and the station split the
commercial minutes avaiable per hour (usually 12 mins on FM - 6 local
and 6 for the syndicator). The syndicator then sells those spots to
national advertisiers based on the total audience listening to the
show. The local station goes and sells the local spots based on having
a brand name show.
Subject: Re: American Top 40 with Casey Kasim
From: uzzz-ga on 25 Jan 2003 05:45 PST
 
Thanks lebrija-ga
I wonder- Does this apply to all syndicated radio shows?
uzzz-ga

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