Hello eleuria~
First, it's important to understand that search engines do not
categorize companies, products, or websites.
All search engines do is help people find websites that include
specific words or phrases they are looking for.
So, depending upon how your customers search, they will either find or
not find your company on the web.
Actually, if you do a search for "custom perfume" (in quotation
marks), a number of companies come up that do actually create perfumes
according to the customer's desires. Not *all* the websites that come
up truly have custom-made perfumes (for example, one site seems to
sell a perfume whose *name* is "custom perfume"), but during any web
search there are bound to be irrelevant sites that come up.
A search for "custom made perfume" brings up similar results. (See
below for the various search terms I tried.) In each case, however,
the best results will come up when you put the search terms in
quotation marks, which means you want that *exact* phrase. Adding a
minus sign might help, too.
(For example:
"custom perfume" -reduced
would bring up sites that mention "custom perfume," but don't mention
the word "educed (as in: reduced price)
For more tips on searching the Internet, you might look at the
following Answer:
http://answers.google.com/answers/main?cmd=threadview&id=139964
I would venture to say that most Internet users (although certainly
not all), know how to use quotation marks and plus or negative signs.
So the next question becomes: How do you get your website to show up
when your potential customers search for custom made perfume?
The first step is to consider what terms your customers might use to
find truly custom-made fragrances. Obviously phrases such as "custom
perfume," "custom made perfume," "custom fragrance," and "custom made
fragrance," might be used, but so might plurals of "perfume" and
"fragrance." Other words that might be used include "exclusive,"
"customized," "custom tailored," and "made to order." You can probably
think of other phrases and words, too. Remember to consider that a
customer might put in either the plural (for example: "fragrances")
*or* the singular ("fragrance"). Write down all the words and phrases
that potential customers might use; these are what are called your
"keywords." Keep the list short; you just want an idea of what is
*most likely* to be used in a search.
With your list in hand, you will now want to include these
words/phrases on your website. A word of caution here: You want to
avoid what's called "keyword spamming," which simply means obnoxiously
overusing your keywords on a web page. Still, you can probably put
most of the words/phrases I've mentioned on your home page without
"spamming," depending upon how much text you include. Use common sense
here; if you have several paragraphs of text, there's probably not an
issue with using the keywords/phrases I've mentioned once on your
page. But if you only have a short paragraph, you'll have to pare down
considerably. Each word/phrase need only be used once.
Put the most important phrase near the top of the page, then, as you
explain what your company and/or product is about, use your keywords
where appropriate. Not every word or phrase need be on the home page,
since it's just fine to lead potential customers to other pages on
your website, too.
Be sure that you don't have many graphics at the top of your page,
since this can prevent search engines from detecting your keywords as
readily.
For more information on promoting your website and getting it
well-listed on search engines, I recommend that you read the following
Answer:
http://answers.google.com/answers/main?cmd=threadview&id=109051
Keywords Used:
"custom perfume"
://www.google.com/search?hl=en&ie=ISO-8859-1&q=%22custom+perfume%22
"custom made perfume"
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22custom+made+perfume%22
"custom fragrance"
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22custom+made+perfume%22
"custom made fragrance"
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22custom+made+fragrance%22&btnG=Google+Search
Good luck!
kriswrite |
