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Q: On-off Google ranking result ( Answered,   0 Comments )
Question  
Subject: On-off Google ranking result
Category: Miscellaneous
Asked by: alibaba-ga
List Price: $5.00
Posted: 23 Jan 2003 03:37 PST
Expires: 22 Feb 2003 03:37 PST
Question ID: 147402
Two weeks ago, my website (dynamic webite PHP/MySQL - a medium
database and about 10 static pages) ranked very well on Google search
result under some keywords - some static pages ranked well, some
dynamic-generated pages rank well. The number of our webpages indexed
by Google is 63. Suddenly, all of
sub-pages except the home page disappear on Google search results
under the above keywords. Only remain the homepage, but it is burried
down under tons of other website (before that I changed meta tags of
some pages - some of the indexed pages only). 5 days after, on Wed. 22
Jan 2003, it appears again with the same number of pages indexed (63)
and same good ranking position as before. I'm happy for a day and this
morning, all of my sub-pages disappear again (although I didn't change
anything on my site). And now, only the homepage is indexed but it has
very very terrible ranking position.
At the same time, I check number of links to my website
(use "link:" keyword), the result is Zero, while at leat 8 sites
indexed by Googles link to us and these websites are found entering
the site name without "www". When I typed site name with "www" (means
"www.mysitename.com") Google
displays another website which is my old domain name and now
is re-directed to this new site. 
My question is what are the causes the above on-off situation
(sub-pages suddenly appear and disappear) and how to prevent it, also
why Google donot see our link popularity ?.
Answer  
Subject: Re: On-off Google ranking result
Answered By: aceresearcher-ga on 23 Jan 2003 10:12 PST
 
greetings, chriso! 
 
Webmasters will frequently notice fluctuations in their Search Results
rankings. This can occur for a few different reasons, and it has been
the subject of much speculation and research by Webmasters.
 
The Googlebot does a massive crawl every 4 to 6 weeks, indexing the
entire web. This has been dubbed "The Dance" because website Page
Rankings and Search Results tend to bop around a bit while it is going
on, yielding strange, unexplainable variations from one moment to the
next.
 
Copies of Google's site index (what your search terms are applied to
when you click the "Google Search" button) are located on a number of
different servers, and each of these copies of the index file can be
updated at a different time, and so they are not always synchronized.
Depending on which server happens to be assigned to deliver the
results for a particular search, again, the results can vary.

When webmasters submit their site's URL, it gets added to a list of
"make a special point to go out and check this site" URLs. These URLs
will be indexed first by the "Freshbot" which does a "fresh crawl"
most every day; hopefully, you will notice results within less than a
month of submission because of this. The Freshbot is a separate spider
designed to do only partial crawls -- of just the sites on the list of
submitted URLs and other pages the Googler has deemed worthy of more
frequent indexing  -- so it theoretically gets through its list much
faster than the regular Googlebot gets through the whole World Wide
Web, then starts over again. The Freshbot index gets merged in with
the Googlebot for searching. But again, depending on which server
happens to get the search request, a website may show up in a Search
at one point, but not show up in the same Search done at a different
point in time. And if the Freshbot doesn't visit your site again
within a few days, it may drop out of Google's Search Results again
for awhile.
 
Furthermore, while the Googleys are not terribly forthcoming about the
secret algorithms used by the Googlebots, it has been noticed that the
country-specific Google Home Pages will frequently show different
results for the same search, due to differences in how the Googlebot
indexes sites with country suffixes such as .uk, .fr, .ca, .ie, etc.

As far as the backward links go, no one knows for sure why they aren't
always complete, and the Googleys aren't disclosing their indexing
secrets, but after lots of trial-and-error research, the webmasters
who discuss such things at WebMasterWorld have developed the theory
that Google only does backward links for pages with a Page Rank of 3
or higher.
 
The fact that so many pages from your website keep popping up into
Google Search results is good news. It means that you have fallen into
the Googlebot's sphere of influence, and your site should be showing
up more consistently, possibly after the next Dance, but almost
certainly by the completion of the Dance after that.

So what you need to do is be a little patient and hang out for awhile,
until your website has a chance to settle in and get comfy in the
Googlebot's index.
 
In the meantime, there are some other things you can do to help your
website:
 
1) Find the best category for your website on DMOZ (Directory Mozilla
Open Directory Project) category at http://www.dmoz.org (if you
haven't done so already), and submit your website there:
http://dmoz.org/add.html
 
2) Submit your site to other Search Engines (if you have not done so
already):
  HotBot:    
http://ldbreg.lycos.com/cgi-bin/mayaLogin?m_PR=29&m_CBURL=http://insite.lycos.com/searchservices/lite?step1.asp
  AllTheWeb:    
http://www.alltheweb.com/add_url.php    
  AltaVista:    
http://addurl.altavista.com/addurl/new    
  Zeal (LookSmart/MSN free submission w/free registration)    
http://www.zeal.com/users/register.jhtml    
 
3) Submit your old site to the same Search Engines listed in #2. This
will send them to freshly index your old site again, so that the
previous version of your website there will no longer show up in
Search Results.

4) Learn more about how the Googlebot and other Search Engine Spiders
work by visiting Webmaster resource sites. Probably the best one of
these is WebMasterWorld, at http://www.webmasterworld.com . You can
use their Search function to look for forum discussions on subjects of
interest to you, such as "Page Rank" and "Freshbot", or you can just
browse through the forums, clicking on postings with interesting
Subject lines.
 

Before Rating my Answer, if you have any questions about this
information, please post a Request for Clarification, and I will be
glad to see what I can do for you.

I hope that this Answer has provided you with exactly the information
you needed -- Best Wishes for increased traffic to your website!
 
Regards, 
 
aceresearcher
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