Hello, 3rrotec!
I have spent some time struggling with this issue, and wanted to add
my comments to aceresearcher-ga's response.
LEARN ABOUT SEARCH ENGINE OPTIMIZATION
There is a whole discipline called "Search Engine Optimization" (SEO
for short) which deals with the question of how to optimize your Web
site for top search engine placement. I suggest you take a look at
the article "Intro to Search Engine Optimization," here:
http://searchenginewatch.com/webmasters/intro.html
as well as "SEO 101: A Beginner's Guide to Search Engine
Optimization," here:
http://www.websearch.about.com/library/weekly/bl-seo101.htm
CHOOSE YOUR KEYWORDS CAREFULLY
The first step in SEO is "Keyword Research," meaning that you have to
carefully identify the word or phrase that people are most likely to
use when searching for the kind of services you provide.
Everything about your Website - both the content that everyone sees
and the underlying html code - needs to support your carefully chosen
keyword. When I went to your site and took a quick look at the page,
I saw that "sludge dehydration system" appeared to be a key term for
you. I then clicked on "View" and "Source" to examine the underlying
html coding (did you know that anyone can do this for any internet
page?). You have a LAUNDRY LIST of keywords - "dehydration, sludge
dryers, biosolids, biosolids drying, municipal wastewater sludge, heat
treatment of sewage sludge, sludge dehydration, organic fertilizer,
pathogen destruction," . . . etc., etc., etc.
My feeling is that you need to choose no more than four key words for
your homepage, and optimize your homepage for those four key words.
In order to get some sense for what search terms your customers might
be using, I went to the Overture Search Term Suggestion Tool (great
tool!) to see how many people had searched on some of these terms in
December 2002. Overture is here:
http://www.overture.com/d/home/
And their Search Term Suggestion Tool is here:
http://inventory.overture.com/d/searchinventory/suggestion/
Here's what I found:
Dehydration 10,361
Biosolids 509
Sludge dryers 49
Biosolids drying 0
Municipal wastewater sludge 0
heat treatment of sewage sludge 0
sludge dehydration 0
You should spend some time looking at Overture. One of the things
that becomes very clear from Overture is that you will never, ever
achieve competitive placement for the term "dehydration" by itself
(and you should not try, because most people who use that term are
interested in human dehydration). In December 2002, 10,361 people
searched for dehydration. 2,619 searched for "symptom dehydration."
755 searched for "sign of dehydration." We don't get to your kind of
dehydration until we get all the way down to "dehydration plant" (35
people).
You will never achieve page 1 or 2 placement in the search engines
until you identify more precise, less competitive key terms. What is
more, you need to approach this on a page-by-page basis. Right now,
you're trying to do everything in your homepage; as a result, your
efforts are diffused. Optimize your homepage for your top four
keywords or phrases. Optimize other pages for more specific terms.
OPTIMIZE EACH PAGE
Your visible and invisible (html) text needs to support your keywords.
Your business strategy and marketing people need to get into mind
meld with your website development people; both groups need to
understand each other. The way that you optimize a page for a given
keyword (crudely speaking) is to use that term a lot - in your
headlines, in bold, and in your text. At the same time, you don't
want to use it so much that it looks silly.
GOOGLE CAN HELP YOU
Go to Google, type your URL into Google Search, and hit "Google
Search" (not "I'm feeling lucky"). Take a look at the last option -
Find web pages that contain the term "www.sludgemasterrk.com" - and
you'll find out who your friends are. Never hesitate to ask your
happy customers to provide a link to your Website on their own pages.
THOSE SCUMBBAGS!
I assume you already know that a "male adult/homoerotic" site is using
the url http://www.sludgemaster.com/. It might be worthwhile seeing
if you can buy the url from them. Very often (when a company neglects
to renew its url) people come in, take over the url and post
especially pornographic material. The idea is to blackmail you into
buying back your own url. I don't know if that is what happened in
this case, but it's a sure bet that some people who are looking for
you will stumble on this site and be offended.
SET YOUR GOALS, MONITOR YOUR PROGRESS, REVISIT YOUR STRATEGIES
SEO is like strategic planning, in that it never ends. Choose your
keywords, optimize your pages for those keywords, and TRACK YOUR
PROGRESS! If you're on page 20 of Google for a particular term today,
and you have made it to page 15 in two months, that's phenomenal
progress. You will not make it to page 1 or 2 overnight. But, with a
plan, you can realistically improve your search engine placement in a
six month time frame.
BRAVE NEW WORLD
Search engine optimization can be intimidating if you have never done
it before. There are lots of people out there who provide SEO
services for money, and it may make sense for you to hire someone to
help you with this effort. However, I think you ought to start by
spending some time developing your own knowledge of the field. Then,
if you decide to hire help, you will be a more intelligent consumer.
Good luck! |
