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Q: Product Pricing at a specific Retailer underperforming in Market? ( No Answer,   0 Comments )
Question  
Subject: Product Pricing at a specific Retailer underperforming in Market?
Category: Business and Money > Economics
Asked by: ssherman-ga
List Price: $2.00
Posted: 26 Jan 2003 13:15 PST
Expires: 25 Feb 2003 13:15 PST
Question ID: 148831
247-Mart sells a total of 100 Cases of alcohol per week. The store
sells both Brand Name and Generic Alcohol.

-Brand Name alcohol sales are 80% of the total weekly sales
-Generic sales are 20% of total weekly sales.

1 Case = 10 Bottles

90% of the Alcohol is sold by the bottle
10% of the Alcohol is sold by the case

The Bottle / Case ratio is the same for both Brand Name, and Generic
Alcohol.

247-Mart's Retail Prices.

		Bottle		Case
Brand Name      $3.75		$34.99
Generic 	$2.75		$27.99

The cost to all retailers is listed below;

Brand Name      $30.00 per Case
Generic 	$27.00 per Case

Market Information:

Other Stores in the the Market sell on average 200 cases per week.  
The average retail prices for the marketplace are:

		Bottle		Case
Brand Name      $3.45		$31.99
Generic  	$3.00		$29.99

As the Alcohol Sales Representative what recommendations should you
make to make the account of 247-Mart more successful.
How will the recommendations you suggest affect.
1. Sales
2. Profits
3. Customers

Please Explain reasoning for your answer.  I will include a Tip for a
Prompt and Thorough answer.  Thanks
Answer  
There is no answer at this time.

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