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Subject:
Product Pricing at a specific Retailer underperforming in Market?
Category: Business and Money > Economics Asked by: ssherman-ga List Price: $2.00 |
Posted:
26 Jan 2003 13:15 PST
Expires: 25 Feb 2003 13:15 PST Question ID: 148831 |
247-Mart sells a total of 100 Cases of alcohol per week. The store sells both Brand Name and Generic Alcohol. -Brand Name alcohol sales are 80% of the total weekly sales -Generic sales are 20% of total weekly sales. 1 Case = 10 Bottles 90% of the Alcohol is sold by the bottle 10% of the Alcohol is sold by the case The Bottle / Case ratio is the same for both Brand Name, and Generic Alcohol. 247-Mart's Retail Prices. Bottle Case Brand Name $3.75 $34.99 Generic $2.75 $27.99 The cost to all retailers is listed below; Brand Name $30.00 per Case Generic $27.00 per Case Market Information: Other Stores in the the Market sell on average 200 cases per week. The average retail prices for the marketplace are: Bottle Case Brand Name $3.45 $31.99 Generic $3.00 $29.99 As the Alcohol Sales Representative what recommendations should you make to make the account of 247-Mart more successful. How will the recommendations you suggest affect. 1. Sales 2. Profits 3. Customers Please Explain reasoning for your answer. I will include a Tip for a Prompt and Thorough answer. Thanks |
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