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Q: Poole Brothers Printing Company ( Answered,   0 Comments )
Question  
Subject: Poole Brothers Printing Company
Category: Miscellaneous
Asked by: seattle-ga
List Price: $20.00
Posted: 26 Jan 2003 20:37 PST
Expires: 25 Feb 2003 20:37 PST
Question ID: 148934
Greetings Google Researchers.   I'm looking for information on a
company that did advertising printing for railroads in the late 1800s
and early 1900s.   The company was located in Chicago, IL, and known
as "Poole Bros."   The company printed many fancy brochures for RRs
such as the Northern Pacific, Union Pacific, and Chicago, Milwaukee &
St. Paul.   They were especially well known for their maps, and
according to my internet research, were a break-away from the famous
map company, Rand McNally.   I would specifically like to know:  (1)
When did they go out-of-business, and (2) Where did their archives end
up?   With all of the printing they did, they surely kept samples of
their work and I especially want to know where that material is now
located.   Thank you.

Request for Question Clarification by jbf777-ga on 27 Jan 2003 09:24 PST
Hello,

You may consider increasing the value of your question to the $60-$100 range.

jbf777-ga

Request for Question Clarification by omnivorous-ga on 27 Jan 2003 13:45 PST
Seattle --

Greetings from Mukilteo!

I can answer about half of your question -- the what happened to the
company.

Though I've made a couple of phone calls to Chicago historical
resources, I haven't been able to pin down what might have become of
their archives.  However, there are some excellent repositories of
their maps and other commercial material available on the web.

Let me know if this would be adequate as an answer.

Best regards,

Omnivorous-GA

Clarification of Question by seattle-ga on 27 Jan 2003 15:29 PST
Hello omnivorous!   It appears that jbf777 believes I have underpriced
the effort here.   So, if you can give me half of the answer for $20,
and not feel that I have short-changed you too much, please go ahead.

Request for Question Clarification by omnivorous-ga on 27 Jan 2003 18:11 PST
Hello Seattle --

Tracking down where business resources have gone can be arduous, even
when you know to look at the Chicago universities; the Newberry
Library; Chicago Historical Society and The Art Institute.

I'll post an answer for you on Tuesday hopefully, as I just received a
bit of conflicting information from a friend who says that Poole may
have been in operation into the 70s.  After doublechecking a
knowledgeable Chicago printing source, I'll get you what information
we've been able to gather.

It's a very interesting company.  If no one has made a collection of
their materials, it would make a good private collection to assemble.

Best regards,

Omnivorous-GA

Clarification of Question by seattle-ga on 27 Jan 2003 21:44 PST
Hi again omnivorous!   Thank you for the update.  I will look forward
to the info you'll be posting soon.   Regards, seattle.
Answer  
Subject: Re: Poole Brothers Printing Company
Answered By: omnivorous-ga on 28 Jan 2003 18:15 PST
 
Seattle –

Poole Brothers was one of the diversified, high-quality firms
operating during the late 19th Century and early 20th Century in
Chicago's Printer's Row.  The earliest maps show that they were
organized around 1880 and according to Chicago's Newberry Library
archives, the company was operating at 308-316 Dearborn Street in
1883.

Though the Rand McNally Corporation web page says that Rand McNally
was organized in 1864, in fact the direct predecessor of Rand McNally
was the company by that name organized in May, 1868 by four gentlemen,
according to John Tebbel's book (Xerox Educational Publishing, 1972),
"A History of Book Publishing in the U.S., 1630-1865".  The four were:
* George A. Poole
* John Reid
* William H. Rand
* Andrew McNally

Ran McNally was the typesetting and production house for the Chicago
Tribune at that time and started producing books in 1877.

Poole Brothers were known for typesetting skills in the days of lead
type and in 1949 Taylor Poole authored a book (which the firm
published) called 'San Serif ABC.'  The New York Times, in a brief
description, says that it covers the "problems of type design and
composition."

According to Graphic Arts Monthly (September, 1989) in an article on
Chicago's continued dominance of the printing industry titled "The New
Chicago Loop," Poole Brothers was merged with Newman/Rudolph.  During
American Can Company's acquisition binge of the early 1960s, it
purchased the merged print concern.  By the mid-1960s, American Can
liquidated the printers, according to Graphic Arts Monthly.

Poole Brothers had printed railway maps, as you noted, as well as
menus for the railroads and a host of other items.  They were involved
in production of tickets (for amusement parks, railroads, coupons
books, etc.) and were one of 33 manufacturers cited in a September,
1948 price-fixing case by the Federal Trade Commission.  The FTC cited
Poole Brothers, Rand-McNally and four other Chicago companies,
according to the Sept. 18, 1948 New York Times.

Poole also set the type for Playboy Magazine and all of the Crain
Communications magazines, like Advertising Age and Business Insurance.


THE ARCHIVES
------------

You've undoubtedly seen the Poole Brothers maps at the Library of
Congress collection with the earliest being their map of Yellowstone
Park in 1880.  What's interesting is their use of 3-D mapping
techniques for popular areas, a technique that's had a reprise in the
maps of Dorling-Kindersley and others:
Library of Congress
Map Collections, 1500-2002
http://memory.loc.gov/ammem/gmdhtml/gmdAuthors17.html

Library of Congress
Railroad Maps (Creators)
http://memory.loc.gov/ammem/gmdhtml/rrhtml/rrmapAuthors05.html

It is clear that the company is active in the 1880s because their book
"Rhymes of the Rockies is already in its 7th printing in 1891:
Voices West
"Cowboy Poetry Section"
http://www.cowboysong.com/poets/poetsr1.html

And in 1885 they produced a book called "Facts and Figures About
Michigan" that is a common reference for genealogists.

While some pieces of the Poole Brothers type inventory was donated to
Chicago's Newberry Library -- which later ran out of room and passed
the material along to the Chicago Center for Book & Paper Arts at
Columbia College -- it is hard to tell what happened to the entire
mass of company archives:
Caxton Club of Chicago
" For the Love of Letterpress, a Tradition Continues in Chicago" (May,
1997)
http://www.caxtonclub.org/reading/loveoflpress.htm


I used several fee-based services, Proquest and Infotrac, to find
references in the New York Times and trade publications.  In addition,
on Google the search strategy was:
"Poole Brothers" + Chicago
"Rand McNally" + history

Several inquiries were made to people in the Chicago printing
industry; the Newberry Library; and Columbia College.  I'll update you
with a clarification note if additional information is received.


Best regards,

Omnivorous-GA
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