Thank you darnko ;)
An article by Nat Ives, in The New York Times of Novenber 6, 2002,
"Marketing Meets Anti-Establishment Music", which you can read here
(5th title down from the top):
http://www.geocities.com/mnennoburke/iggypopinterviews2001.html
explains the origin of this song.
It is "Lust for Life", which was written by David Bowie and performed
by Iggy Pop on the album of the same title released in 1977
http://www.algonet.se/~bassman/cv/alb/lfl.html
However, as Nat Ives points out "Royal Caribbean International in
Miami could do without Iggy Pop's outlaw image; its marketing
executives just liked the pounding beat of "Lust for Life." "Iggy
wasn't someone we were going to put out front," said Jay Williams,
managing partner and group creative director at Arnold Worldwide in
Boston, part of Havas, which created the campaign."
Jay Williams is further quoted as saying, "We were using a portion of
the song that musically and lyrically fit with what we were doing,"
... pointing out that the ad was intended to broaden the appeal of
cruises to a younger generation. "The energy, enthusiasm and raw feel
was right."
Actually, "The commercials handily trim it to three optimistic words
from the refrain: Lust for life"
And the article continues:
"by Mr. Williams' reading, the song actually eschews liquor and drugs.
"The guy in question is actually giving up his nasty habits in a lust
for life." That seems to be a minority view; a newspaper article in
The Guardian once referred to "Lust for Life" as one of the
"soundtracks of choice to discerning smack users." "If this cruise
can deliver the Iggy Pop lifestyle experience, then I'd love it," said
Conor McNichols, editor of New Musical Express magazine. "But if I
tried to do it, I reckon I'd be chucked off the boat.""
You can judge for yourself, by viewing the lyrics at:
http://www.algonet.se/~bassman/lyrics/ol/lfl.html
Search strategy: 1. "Royal Caribbean" Johnny 2. "Iggy Pop" "Lust for
Life" |
