Hi there,
Here some general ideas which can improve your ranking on Google and
other search engines. If you supply me your website's address, I can
give you a quick critique as well.
Site
----
- Use a site map, which purely links to every other page of your site.
Call it Site Map.
- Create as much original content (based on the same general theme or
topic) as you can, on as many reasonably sized pages as possible. Try
not to interlink them too much - use a hub and spoke method, or a
directory style (like Yahoo).
Links
-----
- Ask other sites to link to you. Google uses the number of genuine
incoming links as a major ranking factor.
- Get listed in the appropriate categories of Open Directory and
Yahoo. If your site is of a business nature, Yahoo requires a $299
annual fee.
- DO NOT use any reciprocal linking or link farm service. DO NOT use
FFA search engines.
Pages
-----
- Write for your visitor first, and search engines second. Search
engines prefer web pages which have a natural essay-type style -
introduction, heading, paragraph, heading, paragraph, footnotes or
links.
- Make sure the content is original. If you are selling products, use
your own words to describe them, not sentences which might appear on
other sites selling the same products.
Keywords
--------
- Choose the keywords you wish to target. Don't choose extremely
popular ones - if you had an MP3 site for example, it is too difficult
to target the keyword MP3. It is better to be number 1 for a niche
topic than number 79 for a popular topic.
- Make sure the keywords appear once in the title of your page and
once in an <H1> heading tag near the top of the page.
- Target a different keyword for each page of your site.
- Make sure the keyword appears at least twice in the general text of
the page. Make sure the sentences read naturally.
- Having the keyword within the file name of the page, or in your
site's domain name, cannot do any harm, and sometimes helps.
Learn
-----
Visit WebMasterWorld ( http://www.webmasterworld.com ) and read as
much as possible. It is free to register with them, and is the biggest
and best resource for this topic.
Search strategy: personal experience
Best wishes,
robertskelton-ga |
