Research on Online Dating
Category: Relationships and Society > Romance
Asked by: justwondering-ga
List Price: $10.00
04 Feb 2003 18:18 PST
Expires: 06 Mar 2003 18:18 PST
Question ID: 157428
I'm looking for information on the behaviors and demographcis of individuals who use online dating sites. This is a pretty broad question--b/c I'm not 100% sure of what I'm looking for. Who uses online dating sites? What are their demographcies? What is most important? I want to understand the thought processes behind who they are, why they use them and what they are looking for. I suspect that there are research or analyst reports that would have some of this sort of information. I just can't find them. Happy to answer clarifying questions. Thanks!
Re: Research on Online Dating
Answered By: tar_heel_v-ga on 04 Feb 2003 19:08 PST
justwondering.. Thanks for an interesting question. You are correct in assuming that market studies have been done for online dating services. The reason is that the online dating service (ODS) market is huge. This industry makes over $900 million dollars a year, according to a study done in November of 2002 by MarketData. Another study done by Ipsos-Reid for Lavalife (an online dating service) gives you an idea of who is using these services and why: Out of 1000 respondents (500 male/500 Female): 28% were aged 18-34 42% were ages 35-54 28% were ages 55 and older 40% had an income of $50K or greater 29% had an income of $25-49K 20% had an income of less than $25K 35% were from the South 23% were from the Midwest 21% were from the West 19% were from the Northeast 62% had children 71% had some college or a degree 81% were white Here are the response to some questions they were asked, which will give you an indication of why they use these services: 52% felt that they had a better or equal chance of meeting someone online rather than in a singles bar However, only 40% felt that a relationship started online had a better or equal chance of success. The key stat, I think, was that 70% would not recommend using online dating services to their friends. A key reason given for the increase in ODS is September 11th. People feel safer at home, yet they need interaction. These services allow for some anonymity, yet create a sense of interaction with others. Another reason is control over the pace of the relationship, being able to truly learn about someone (though some would argue that fact) and other control factors. Thanks for your question and I hope the above information has been helpful. If you need any additional clarification, please let me know prior to rating my answer. Regards, -THV Search Strategy: dating service demogrphics why people use online dating services References: Move Over Singles Bars, Online Dating Taking Hold http://www.ipsosreid.com/media/dsp_displaypr_us.cfm?id_to_view=1635 The U.S. Dating Services Industry http://www.mkt-data-ent.com/studies.html#DATING
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I'm so sorry it took me so long to respond! I got caught up in other things. Thanks!
Re: Research on Online Dating
From: steph53-ga on 05 Feb 2003 18:03 PST
Hi justwondering and tar_heel_v... If I may add my humble comment here...besides the obvious reasons being that people are busy with increased work obligations, time constraints and general stress from a fast paced lifestyle, the internet " dating" scene offers one major benefit that regular " real life " first dates do not. And that is the opportunity to get to really "know" a person without that ever present vanity and "looks" interference. How many first dates can we all remember where all we thought about was " does he think I'm ugly?" or " I hope she doesn't think I look nerdy "? What a hindrance that is to getting to know the "real" person beyond the physical appearance.Internet "dating" usually starts with months and months of "getting to know you" via the computer and therefore may be a more concise approach if someone is looking to get to know a person much better and deeper before the actual "face to face" meeting. I personally, from my years on community boards and in chatrooms, have found this to be the unanimous response to meeting people via the internet.
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