Hello gogaucho33,
Negative keywords help remove certain searches and can be useful to
eliminate misdirected ads. People searching for fresh meat would still
turn up results if you used the current ‘fresh’ keyword in your list.
If you had fresh with the negative keyword –meat, people using that
combination would not turn up your results saving you money. Exact
matching and Phrase matching will give you more direct hits, but it
also might eliminate potential customers.
I used the Keyword Suggestion Tool to find some negative words and to
make recommendations for you. First let’s go through your list and
then I will give some additional keyword recommendations. Hopefully
this will get you started and you will have a successful Google
Adwords Campaign from the very start!
Your current list:
-fresh
I personally would not use the word ‘fresh’ by itself. Perhaps:
fresh cut flowers
fresh flowers
would be much more cost effective.
-grow
I do not think that this is a good keyword for you and it would
probably result in a lot of wasted ads.
-weed
Again, this keyword does not seem well suited to your needs. People
who search for weed control, marijuana, weed plants are probably
unlikely customers.
-soil
This is not a good keyword unless you sell soil. Even then, it is
probably too broad. People researching soil types, agriculture etc.
are probably unlikely to be shopping. Perhaps modify this to potted
plant soil.
-leaves
Not a good keyword, will probably result in many ads that do not hit
target audience.
-red
-green
People who type these colors into a search engine are unlikely to be
shopping for plants. Probably not cost effective.
-fertilizer
This search term will include people who are researching fertilizers
for their gardens or farms. It will also include people who are
concerned about pesticides etc. I do not think that this would be cost
effective either. If you do sell fertilizer, perhaps modify this into
something like plant fertilizer, rose fertilizer, etc.
-flowers
Good one even though there are already quite a few people using this.
Put an eye catching offer or something special to make your ad stand
out above the rest. Maybe a promotion for this keyword would be a good
idea.
-plants
I don’t really see most people using this term to be in your target
audience. People searching for this term would include people who are
researching environment issues, gardening, botany etc. You could use
it to see how it goes, but it probably would not be cost effective.
-rose plants
-rose plant
I notice that nobody else is looking for these. I would try to see how
it goes with these search terms, perhaps you are on to something.
Valentine
“Flowers for Valentine’s day”
I wouldn’t go with the first one, it is a bit too broad, for the
second one, your flowers term already has it covered.
-potted plants
Good one if you sell potted plants.
My recommended list:
fresh cut flowers (negative keywords –wholesale –bulk –supplier
–wholesaler)
fresh flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk
flowers (this one is likely to cost you much more, but it might be
worth it. People searching for “types of flowers” would still return
results. You can get closer to your target audience by using such
adwords as:
buy flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
gift flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
gifts flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
special flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
purchase flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
birthday flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
anniversary flowers (negative keywords –wholesale –supplier
–wholesalers –suppliers –bulk)
wedding flowers (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
Some additional recommended adwords:
potted plants (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
rose plants (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
rose plant (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
cut roses (negative keywords –wholesale –supplier –wholesalers
–suppliers –bulk)
gift shop
special gifts
specialty bouquets
birthday gifts
anniversary gifts
wedding gifts
get well gifts
(the above three might or might not work… perhaps you could try them
to see what happens. It could be that people shopping for gifts will
buy flowers when seeing your ad, before actually looking for flowers
in a separate search)
get well soon (negative keywords –cards –flash –ecards –greeting card
–poems)
personalized flowers
dozen roses
quality roses
birthday bouquets
anniversary bouquets
wedding bouquets
florist (using negative keywords such as: -cost –supplies
–international –software –wholesale –supply –ftd) If florist turns out
not to be cost effective you can use florist flowers, florist US,
florist new york, florist wedding, florist birthday etc.)
I hope this is the type of research you were looking for. If you need
any clarifications regarding this answer, please let me know and I
will do my best to further assist you.
tisme-ga
Search Strategy:
Used Google search engine and the Google Keyword Suggestion Tool to
find negative keywords and check keyword relevancy. |
